Sr Manager, Marketing Operations & Digital

Key Responsibilities

• Lead-to-Revenue Ownership: Design, implement, and manage the end-to-end lead flow process. Ensure that no lead is left behind and that every handoff between Marketing and Sales is automated and frictionless. Partner with Sales to improve lead quality, optimize follow-up workflows, and strengthen conversion from MQL to pipeline contribution.
• MarTech Management: Own the administration, integration, and optimization of our core marketing tools, including our CRM (Salesforce), Marketing Automation Platform (Pardot), and ABM platform (DemandBase) to ensure accurate attribution, reporting, and campaign execution.
• Data Integrity & Attribution: Ensure data hygiene and tracking across all platforms so we can accurately measure CAC, conversion rates, and multi-touch attribution.
• Paid Advertising: Manage and optimize paid digital programs across Google Advertising, LinkedIn Advertising, and Demandbase, ensuring campaigns are targeted, data-driven, and aligned to pipeline goals.
• Website: Act as the lead for our corporate website. Optimize site architecture, SEO & GEO, lead capture forms, and user journeys to ensure the site functions as a high-converting revenue driver.
• Lifecycle Management: Manage database segmentation, email testing and deliverability, and lead scoring models to ensure we are engaging the right personas at the right time.
• Process Standardization: Create and maintain "The Playbook"—developing the workflows, naming conventions, and scalable processes.
• Program Management: Support integrated marketing programs across digital, content, email, events, and account-based campaigns to drive pipeline and customer engagement.
• Performance Tracking: Define and track KPIs, report on marketing impact, and provide actionable insights to improve campaign effectiveness and pipeline contribution.
• Budget Management: Track and manage program spend, ensuring efficient allocation against performance goals.

Qualifications

• 7+ years of marketing operations, demand generation, digital marketing, or revenue operations within a B2B or SaaS environment.
• Proven experience supporting revenue-focused demand generation and ABM programs.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience collaborating closely with Sales and senior leadership in a fast-paced, matrixed environment.
• Proficiency with GTM tech tools such as Salesforce, Pardot, and Demandbase.
• Expertise in optimizing processes and systems for scalability and efficiency.