Sr. Manager, Developer Marketing

What you’ll do & how you’ll make your mark

• Define and own the go-to-market strategy for Bluehost's agentic developer platform, including AI Agents, MCP-native tooling, and vibe-coded App infrastructure
• Develop differentiated positioning and messaging that speaks to developers building and hosting autonomous, AI-powered experiences on Bluehost
• Identify and prioritize high-impact developer segments — including SMB developers, agencies, indie hackers, and AI-native builders — and tailor GTM motions accordingly
• Monitor the competitive developer platform landscape and continuously sharpen Bluehost's position against emerging agentic infrastructure players

Developer Community and Ecosystem

• Build and grow a vibrant developer community around Bluehost's agentic platform through programs, forums, events, and ambassador networks
• Design and run developer programs including early access, beta programs, hackathons, and developer advisory councils
• Identify, recruit, and nurture developer advocates and technical champions who can authentically represent Bluehost in the broader agentic ecosystem
• Cultivate strategic partnerships with AI tooling providers, framework communities, and developer platforms to expand Bluehost's ecosystem footprint

Technical Content and Developer Enablement

• Own the developer content strategy — including documentation, tutorials, quickstarts, sample apps, and API references — that enables developers to build and ship faster on Bluehost
• Partner with Engineering and Product to translate agentic capabilities (e.g., MCP integration, agent orchestration, tool-use APIs) into clear, compelling developer narratives
• Develop technical use cases and reference architectures that showcase what's possible with Bluehost's agentic infrastructure
• Enable Sales, Partner, and Support teams with developer-specific tools, messaging, and training to effectively communicate agentic value

Developer Launches and Adoption

• Lead cross-functional developer launches — from private beta to GA — ensuring strong developer uptake, activation, and sustained engagement
• Define and track developer-specific success metrics including registrations, API activations, time-to-first-call, and ecosystem contributions
• Design onboarding experiences and activation sequences that reduce friction and accelerate the path from signup to deployed agentic app
• Partner with Growth and Lifecycle teams to build developer acquisition and retention motions across online, community, and partner channels

Developer Events and Evangelism

• Represent Bluehost at key developer conferences, AI summits, and agentic platform events — including speaking, sponsorships, and hands-on workshops
• Plan and execute Bluehost-owned developer events including virtual demos, office hours, and build-alongs
• Build Bluehost's presence and credibility in agentic developer communities including GitHub, Hugging Face, Discord, and developer-focused social channels
• Shape external narratives around Bluehost's agentic platform vision through thought leadership, PR, and developer-first content