Sr Manager, Sponsorship Consulting

About the role

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to create impactful experiences. We leverage deep insights and a network of seasoned, creative team members to drive meaningful connections between properties, fans, and brands. This role focuses on a high-profile global Formula 1 partnership for a major brand client.

This is a hybrid opportunity based in our New York City office, aligned with dentsu's flexible working model.

Responsibilities

• Manage day-to-day execution of a client's Formula 1 sponsorship rights, ensuring effective utilization of all partnership assets.
• Drive partnership strategy, leveraging an understanding of the property landscape to identify opportunities for client growth and optimization.
• Build and maintain strong relationships with senior client stakeholders to support collaboration, alignment, and client satisfaction.
• Lead account planning and client management activities while ensuring organized execution across multiple workstreams.
• Maintain all tracking documents to a high standard, ensuring information is accurate, current, complete, and clearly communicated to relevant stakeholders.
• Develop a strong understanding of the client's business, strategy, activation approach, and competitive landscape.
• Oversee relationships with rightsholders to help develop effective and impactful marketing partnerships.
• Manage internal resources responsible for developing key documents, including activation plans and POVs, ensuring all materials are client-ready.
• Apply knowledge of integrated marketing, including social media, content marketing, influencer strategies, and promotional programs, to support partnership activation.
• Maintain oversight of all activation programs, including annual and event-specific budgets, while adhering to internal financial guidelines.
• Manage the review and approval process for creative elements, campaigns, and concepts with appropriate stakeholders.
• Manage requests involving merchandise, show cars, and other sponsorship-related assets.
• Travel is required, including some weekends and occasional holidays, depending on client assignments.

Requirements

• Bachelor's degree or equivalent practical experience.
• 5-7 years of experience in sponsorship marketing, partnership marketing, sports marketing, account management, or a related field.
• Preferred: Experience working in Formula 1 on the brand, agency, or property side and/or familiarity with the Formula 1 ecosystem.
• Experience working with premium global brands and sports or entertainment properties.
• Demonstrated ability to communicate effectively with colleagues, senior leaders, talent, and clients across a variety of audiences.
• Ability to present ideas and collaborate effectively in team environments while providing and receiving constructive feedback.
• Demonstrated commitment to continuous learning and staying informed about industry trends and best practices.
• Ability to contribute to team initiatives, events, and collaborative activities that support an inclusive and positive work environment.

Pay

The annual salary range for this position is $71,875–$96,025. Placement within the salary range is based on relevant experience, knowledge, skills, and other factors permitted by law. This position is also eligible for discretionary incentive compensation.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Schedule

This is a hybrid role based in New York City. Employees are required to work from the office three days per week. Travel is required, including some weekends and occasional holidays, depending on client assignments.