Sr. Manager, Sales
Position Summary
The Senior Manager, Sales is a strategic sales leader responsible for driving revenue growth, delivering an exceptional partner and customer experience, and leading high-performing sales teams that consistently exceed business objectives.
Key Responsibilities
Lead, develop, and inspire a high-performing sales organization focused on achieving and exceeding revenue, profitability, and market share objectives.
Establish and execute strategic sales plans aligned to corporate, divisional, and partner growth goals.
Drive sales performance through forecasting, pipeline management, territory planning, and business reviews.
Identify growth opportunities and implement solutions that accelerate business results and customer success.
Maintain accountability for achieving key sales metrics, revenue targets, and business outcomes.
Team Development & Coaching
Recruit, develop, coach, and retain top sales talent while fostering a high-performance culture.
Manage and develop sales managers and individual contributors through ongoing coaching, mentoring, performance management, and career development planning.
Teach advanced selling, negotiation, account management, and customer engagement techniques applicable to complex sales environments.
Promote a growth mindset, learning agility, and continuous professional development across the organization.
Develop future sales leaders through mentorship and succession planning initiatives.
Customer & Partner Experience
Champion a customer-first and partner-focused approach across all sales activities.
Build and maintain strong relationships with key customers, strategic partners, and technology vendors.
Participate in customer meetings, executive business reviews, partner engagements, and sales events.
Ensure the delivery of a consistent, exceptional customer experience that strengthens loyalty and drives long-term business growth.
Act as an executive escalation point to support customer retention and satisfaction.
Strategic Execution & Cross-Functional Collaboration
Partner effectively with Marketing, Operations, Vendor Management, Finance, Human Resources, and other cross-functional teams to achieve business objectives.
Lead strategic initiatives, organizational change efforts, and process improvement projects that improve operational efficiency and sales effectiveness.
Provide strategic thought leadership and market insights to support business planning and decision-making.
Leverage data, analytics, and financial metrics to guide priorities, measure performance, and drive continuous improvement.
Identify and remove organizational barriers that impact productivity, customer experience, or business performance.
Change Leadership & Innovation
Drive organizational agility by helping teams adapt successfully to evolving market conditions and business priorities.
Challenge existing processes and identify opportunities to improve effectiveness, efficiency, and scalability.
Champion innovation, accountability, and operational excellence throughout the sales organization.
Lead with a solutions-oriented mindset that balances strategic thinking with executional excellence.
Required Qualifications
Bachelor's degree in Business, Sales, Marketing, Management, or a related field; or an equivalent combination of education and relevant professional experience.
8+ years of professional experience in sales, business development, account management, channel sales, technology sales, or a related field.
5+ years of leadership experience managing sales professionals, sales managers, or teams within a complex business environment.
Proven track record of achieving or exceeding revenue, growth, profitability, and customer satisfaction objectives.
Experience developing, coaching, and leading high-performing sales teams.
Strong strategic planning, sales execution, forecasting, and business management capabilities.
Demonstrated experience managing customer, partner, and vendor relationships.
Exceptional communication, presentation, influencing, and negotiation skills.
Strong business and financial acumen with the ability to interpret data and drive informed business decisions.
Experience leading change management, business transformation, or process improvement initiatives.
Able to work effectively across multiple functions and organizational levels.
Willingness and ability to participate in customer, vendor, and industry events as needed.
Preferred Qualifications
Experience leading sales organizations within technology distribution, technology solutions, IT services, cloud, cybersecurity, networking, software, hardware, or channel partner ecosystems.
Experience managing through subordinate managers.
Strong understanding of channel partner business models and go-to-market strategies.
MBA or advanced degree in Business, Management, Sales, or a related discipline.
Proven experience developing future leaders and building succession pipelines.
Experience working in highly matrixed, global, or enterprise organizations.