Sr. Manager, Product Marketing (Fintech) - US

About the role

The Senior Manager, Product Marketing (Fintech) will lead the commercial story for Jobber's fintech offerings, driving revenue growth through marketing efforts. This role sits at the intersection of Marketing and Fintech GTM operations, owning Marketing-influenced revenue growth for the fintech portfolio.

Responsibilities

• Lead and develop a team of Product Marketers and Lifecycle Marketers across payments, consumer financing, lending, and new products.
• Develop and own the end-to-end Fintech Marketing strategy, focusing on the highest-leverage opportunities and translating insight into action plans that balance customer value with Jobber's revenue goals.
• Own the commercial number, sit at the intersection of Marketing and Fintech GTM operations, and own Marketing-influenced revenue growth for the portfolio.
• Champion commercial rigor and set the performance rhythm, including ownership of key Fintech KPIs.
• Build a culture of experimentation, running tests across segments and metrics to identify what drives Fintech revenue, and partner with stakeholders to grow the winners into bigger investment bets over time.
• Stay relentlessly customer-first, contributing to qualitative and quantitative research alongside Product, and hunting down insights that sharpen positioning, messaging, and strategy.
• Partner deeply cross-functionally, working with Fintech leadership, Product Management, Finance, and GTM teams to shape the roadmap, pricing, and promotional opportunities, grounded in what customers need, what drives revenue, and what creates competitive differentiation in SMB Fintech.
• Represent Product & Lifecycle Marketing as the Fintech Marketing subject-matter leader across the org, collaborating with Product, Sales, Success, Risk Operations, Finance, and Analytics to deliver cohesive Fintech experiences.
• Operate as a player/coach, owning overall strategy while modelling the standard and rolling up your sleeves where the business needs it most.

Requirements

• Extensive experience in Product Marketing, Lifecycle Marketing, or Growth Marketing and dedicated people leadership experience, with a strong track record of owning and scaling commercial outcomes, not just launch execution.
• A strong understanding of financial services and payments business models in high-growth SaaS environment.
• Proven ability to lead, motivate, influence, and navigate complex organizations with multiple cross-functional stakeholders, and build trust quickly across functions.
• The ability to self-direct in ambiguous environments, you don't wait for a playbook, you build one.
• A highly analytical mindset, confident making recommendations with incomplete information, with a strong bias to action over analysis paralysis.
• A business owner's mindset, you naturally gravitate toward "what's the revenue impact?" over "what's the campaign plan?"
• A coaching mindset, you develop people by giving them ownership and holding them accountable to outcomes.
• AI fluency, you're comfortable using AI tools in your own workflow and marketing AI-powered products, and you have a point of view on how AI reshapes Fintech marketing.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Minimum of 8 years of relevant experience in Product Marketing, Lifecycle Marketing, or Growth Marketing.
• Technical Skills: Proficiency in marketing automation tools, CRM systems, and data analytics tools.
• Soft Skills: Strong communication and interpersonal skills, ability to work collaboratively with cross-functional teams, and a passion for continuous learning and improvement.

Benefits

• Comprehensive health and wellness benefits, including fully paid premiums for body and mind.
• Matching in RRSP, TFSA, or FHSA.
• Stock options.

Pay

$183,300 - $248,100 USD annually, depending on location.

Schedule

Full-time position.