Sr. Manager, Product Marketing (Fintech) - US

About the role

The Senior Manager, Product Marketing (Fintech) will lead the commercial story for Jobber's fintech offerings, driving revenue growth through marketing initiatives. This role requires extensive experience in product marketing, lifecycle marketing, or growth marketing, with a strong track record of achieving commercial outcomes.

Responsibilities

• Lead and develop a team of Product Marketers and Lifecycle Marketers focused on payments, consumer financing, lending, and new products.
• Develop and own the end-to-end Fintech Marketing strategy, focusing on the highest-leverage opportunities and translating insights into actionable plans that balance customer value with Jobber's revenue goals.
• Own the commercial number, sit at the intersection of Marketing and Fintech GTM operations, and drive Marketing-influenced revenue growth for the fintech portfolio.
• Champion commercial rigor and set the performance rhythm, including ownership of key Fintech KPIs.
• Run tests across segments and metrics to identify what drives Fintech revenue, own the analytics to prove it, and partner with stakeholders to grow the winners into bigger investment bets over time.
• Stay relentlessly customer-first by contributing to qualitative and quantitative research alongside Product, and hunting down insights that sharpen positioning, messaging, and strategy.
• Partner deeply cross-functionally with Fintech leadership, Product Management, Finance, and GTM teams to shape the roadmap, pricing, and promotional opportunities, grounded in what customers need, what drives revenue, and what creates competitive differentiation in SMB Fintech.
• Represent Product & Lifecycle Marketing as the Fintech Marketing subject-matter leader across the organization, collaborating with Product, Sales, Success, Risk Operations, Finance, and Analytics to deliver cohesive Fintech experiences.
• Operate as a player/coach, owning overall strategy while modeling the standard and rolling up your sleeves where the business needs it most.

Requirements

• Extensive experience in Product Marketing, Lifecycle Marketing, or Growth Marketing, with a strong track record of owning and scaling commercial outcomes.
• A proven ability to lead, motivate, influence, and navigate complex organizations with multiple cross-functional stakeholders, building trust quickly across functions.
• The ability to self-direct in ambiguous environments, making recommendations with incomplete information, and taking action rather than being paralyzed by analysis.
• A business owner's mindset, naturally gravitating towards "what's the revenue impact?" rather than "what's the campaign plan."
• A coaching mindset, developing people by giving them ownership and holding them accountable to outcomes.
• Highly analytical, confident in making recommendations with incomplete information, and a strong bias to action over analysis paralysis.
• A proven track record of success in a similar role, demonstrating deep expertise and lasting contributions.

Qualifications

• Strong understanding of financial services and payments business models in high-growth SaaS environments.
• Proven ability to create, educate, and influence teams on how to bring Fintech products to life.
• Experience with AI tools in marketing and a point of view on how AI reshapes Fintech marketing.

Skills

• Strategic thinking and execution.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and priorities simultaneously.
• Strong analytical and problem-solving skills.
• Experience with CRM systems and marketing automation tools.

Benefits

• Comprehensive health and wellness benefits.
• Retirement savings matching.
• Stock options.
• Annual stipends for health and wellness.
• RRSP, TFSA, or FHSA matching.
• Dedicated talent development program.

Pay

Base salary is designed to show the progression from learning the ropes to truly excelling. The range varies by location, with New York City & San Francisco Bay Area salaries ranging from $183,300 to $248,100, Boston, Los Angeles & Santa Barbara salaries ranging from $165,000 to $223,300, Denver salaries ranging from $146,700 to $198,400, Atlanta, Jacksonville & Salt Lake City salaries ranging from $128,300 to $173,600.

Schedule

Open to US based candidates located in California, Colorado, Florida, Georgia, Massachusetts, New York, or Utah.