Sr. Manager, Partnership Strategy & Activation

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

Position Overview

This role sits at the center of how we evaluate, build strategies, and activate talent partnerships. You’ll own the strategic frameworks that determine how we invest in talent, from global brand ambassador deals to regional and long-term macro influencer relationships, and ensure every partnership is held to a rigorous, data-backed standard of performance. You’ll be the connective tissue between partnerships, analytics, social, and commercial teams, translating deal logic into measurable business outcomes.

Responsibilities

• Lead cross-functional activation and commercialization of talent & brand partnerships, aligning social, marketing, media, creative, sales, and retail teams to maximize brand impact and business results.

• Produce internal and partner-facing performance reports, briefing decks, and post-campaign learnings that drive smarter future investments.

• Build and maintain the deal proposition framework that governs how we evaluate and tier talent partnerships, defining the rigor applied to global brand ambassador deals vs. regional vs. macro talent, including financial thresholds, strategic fit criteria, and expected ROI.

• Manage contract terms including deliverables, usage rights, paid vs. organic KPI splits, and measurement requirements.

• Drive continuous benchmarking vs. competitors and category trends to pressure-test our deal logic and inform partnership strategy.

• Define and own KPIs and benchmarking frameworks across the partner portfolio including organic and paid social, OTT and paid media, brand awareness and lift, revenue lift, and virality.

• Build and maintain partner scorecards and dashboards; run A/B tests, attribute impact, and translate findings into clear optimization recommendations.

• Develop predictive models to forecast partner contribution to social and business objectives at the time of deal evaluation and post-launch.

Qualifications

• 6-8 years in partnerships, talent, media, or brand strategy with meaningful experience in deal structuring and evaluation, not just execution.

• Strong analytical foundation: comfortable building models, interpreting platform and brand lift data, and designing measurement frameworks from scratch.

• Experience working across commercial and retail environments; you understand how a social moment translates downstream to sell-through.

• Able to operate with rigor and speed; you build frameworks that scale, not one-off decks.

• Strong communicator, you can sell a point of view to senior stakeholders and simplify complexity for partners.

Pay Range

The annual salary range for this position is $129,500—$198,500 USD.

Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Flexible spending accounts

• Health savings accounts (HSA) with company contribution

• 401(k) retirement plan with matching

• Employee stock purchase program

• Life insurance

• AD&D

• Short-term disability insurance

• Long-term disability insurance

• Generous paid time off

• Company holidays

• Parenthood leave

• Identity theft protection

• Pet insurance

• Pre-paid legal insurance

• Back-up child and eldercare days

• Product discounts

• Referral bonus program

Culture

We don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

• Competitive health insurance

• Retirement plans

• Paid time off

• Employee stock purchase options

• Wellness programs

• SharkNinja product discounts

• Learning Programs featuring bold voices redefining what’s possible

Culture

We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

Our Culture

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.

Equal Opportunity Employer

We will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.