Sr. Manager of Development, Avermore

Position Summary

Avermore is entering its next phase of growth and is seeking a disciplined operator who can scale the brand with intention while preserving its integrity. The Sr. Manager of Development works in close partnership with the Founder and Head of Design to translate creative vision into a cohesive brand experience and a scalable business. This role is responsible for driving awareness, demand, and revenue while ensuring that every customer touchpoint reflects the brand's quality, story, and positioning. The right candidate will be equally comfortable working within a strong creative vision and continuing to bring structure, clarity, and accountability required to grow the business.

Essential Job Duties

• Brand Leadership & Demand Creation
  Partner with Founder to translate design vision into a clear, compelling brand expression
  Ensure consistency of voice, visual identity, and storytelling while protecting brand integrity.
  Lead strategies to drive awareness, desirability, and premium positioning.
  Oversee social, content, PR, and partnerships to expand reach.

• Digital Commerce & Customer Experience
  Own performance and evolution of the website, including merchandising and UX
  Drive traffic, conversion, and AOV through continuous optimization.
  Manage e-commerce platforms, customer journeys, and communication flows

• Revenue & Performance Management
  Own revenue and margin across digital and retail channels
  Define and track KPIs (conversion, CAC, AOV, etc.)
  Balance short-term growth with long-term brand equity

• Experiential & Retail Execution
  Lead trunk shows, events, and retail activations to elevate brand experience
  Partner with retail teams to strengthen product storytelling and selling tools

• Operations & Cross-Functional Execution
  Collaborate across marketing, e-commerce, manufacturing, and external partners
  Own creative production, campaigns, and alignment with product and sales
  Bring structure to planning, timelines, and execution
  Manage product development, production, inventory, and fulfillment processes
  Maintain systems and operational rigor across workflows and financials

Qualifications

• Experience in luxury or premium consumer brands
  Demonstrated ability to grow a brand and drive measurable sales results
  Experience working in founder-led or design-driven businesses preferred
  Strong understanding of digital commerce and performance optimization
  Ability to operate both strategically and hands-on
  Strong aesthetic judgment and respect for brand integrity
  High level of organization, accountability, and follow-through
  Strong communication skills and ability to collaborate across teams

What We Are Looking For

• A disciplined operator who can continue to bring structure to our creative environment
  Someone who respects and elevates a founder’s vision rather than redefining it
  A leader who understands both brand and revenue and how they work together
  A partner who can move with urgency while maintaining a high standard of quality
  An individual who takes ownership and drives results

Measures of Success

• Growth in brand awareness and engagement
  Increase in website traffic, conversion rate, and average order value
  Achievement of revenue and margin targets