Sr. Manager, Media, Burger King, US&C

Responsibilities

• Collaborate with management to drive media agency planning and buying strategy across the US.
• Partner with media agency and department leaders in budget development, audience strategy, and tactical planning and measurement frameworks across media channels.
• Support marketing ad fund management, tracking and optimizing monthly and quarterly financials against business goals.
• Elevate performance analysis to leadership, distilling metrics into actionable business insights.
• Lead media testing roadmaps across channels, focusing on revenue growth and innovation.
• Collaborate on consumer experience strategy across the purchase journey where media is a touchpoint, coordinating with eCommerce, Analytics, Promo, and Product teams.
• Accelerate data-driven strategies at every stage of the funnel and lead ongoing experimentation and testing for both short- and long-term goals.
• Maintain an in-depth understanding of media landscape trends, championing bold, creative ideas.
• Provide insights on potential partnerships, sponsorships and creator led opportunities as applicable.
• Owes local media market test strategies and KPIs for product releases and strategy alignment.
• Own creative agency process on media assets and requirements, ensuring creative alignment and timelines.
• Communicate effectively and with agility with marketing leadership and cross-functional teams regarding media initiatives, providing updates/optimizations and results sharing.

Qualifications

• Experience with data-driven full funnel, awareness & performance campaigns.
• Comprehensive knowledge of media channels and multi-discipline, data-driven media coordination.
• Experience managing a large media budget and optimization processes to deliver business outcomes.
• Familiarity with media tools such as Nielsen Ad Intel, iSpot, Pathmatics, and Media Research tools.
• Strong project management skills, with experience managing junior team members.
• Solution-oriented approach with strong analytical skills to identify opportunities and solutions.
• Excellent organizational skills and ability to prioritize in a dynamic environment.
• Strong oral and written communication skills, including experience presenting to stakeholders.
• Bachelor’s degree or equivalent experience.
• Minimum 5-8+ years of media planning experience, with a strong focus on digital media.
• Preferred experience with DSPs, programmatic buying, and major paid media platforms (i.e. Meta, Google, TikTok etc.).
• Deep understanding of measurement methodologies (Marketing Mix Modeling, cohort analysis).
• Proven experience in cross-functional collaboration and team leadership.
• Ability to develop and maintain professional relationships with diverse audiences, including company leadership, partners/vendors, and cross-functional teams.
• Proficiency in Microsoft Office, including Outlook, Excel, and PowerPoint.