Sr. Manager, Brand Marketing, Burger King, US&C

Opportunity

Burger King is seeking a Senior Brand Manager to join our Marketing Team based in Miami, FL. This role is a highly visible leadership position responsible for shaping the growth agenda and consumer-led brand strategy across several multi-million-dollar businesses.

Responsibilities

• Drive category performance and growth strategy by synthesizing category, competitive, consumer, and market insights & translating them into strategic recommendations that lead to actionable product innovation pipelines.
• Evaluate category performance against business objectives & proactively identify opportunities to accelerate growth.
• Define go-to-market strategies for category product launches. Activities include naming, positioning, pricing, and communications briefing.
• Partner closely with communications and agency teams through briefing & creative feedback to develop breakthrough campaigns that resonate with consumers and drive business results.
• Lead collaboration with various cross-functional departments such as Culinary Development, Insights, Marketing Analytics, Operations and Advertising teams to optimize product offerings and campaigns during a specific time on the annual planning calendar.
• Create briefings for Marketing Communications for any new product/promotional launches, including Advertising, Packaging, & Merchandising.
• Prepare executive presentations for strategic projects in a logical and well-thought-out manner.
• Influence Burger King Leadership & bring key stakeholders along.

Qualifications

• University degree in Business, Marketing, or related field. MBA Preferred.
• 7+ years of marketing experience in brand marketing with demonstrated ownership of category strategy, innovation pipelines, or major business-driving initiatives. CPG or Food Service background is a plus.
• Track record of exceptional project management and organizational skills, with the ability to prioritize and handle multiple tasks at once; must be able to work and thrive in a fast-paced and deadline-driven environment.
• Strong strategic thinking and storytelling capabilities, with the ability to influence senior leadership and drive alignment around key projects.
• Advanced skill level using Excel and PowerPoint.
• Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal.
• Highly organized and motivated with a desire to outperform.
• Excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations.
• Able to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufacturers, and internal teams.

Benefits

RBI offers unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Schedule

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.