Manager, In-Restaurant Marketing Communications, Burger King, US&C

Role Description

The Manager is the strategic lead responsible for driving a cohesive and impactful brand experience across all consumer touchpoints. This role owns creative and champions the brand’s visual and experiential identity with a focus on long-term brand equity, market relevance, and executional excellence. The Manager ensures every brand expression aligns with the company’s positioning and growth strategy.

Responsibilities

• Lead packaging creative for LTOs and core, at times driving packaging innovation that enhances brand impact, while collaborating closely with key stakeholders
• Own the strategic creative vision for packaging to align with brand goals
• Support renovation projects and market tests with tailored packaging solutions
• Lead the strategic planning for ad hoc brand initiatives across internal and external touchpoints
• Collaborate cross-functionally to scope project needs, define deliverables, and align timelines
• Act as the creative lead, providing direction and approvals on design, messaging, and presentation
• Lead the planning and execution of the convention’s visual identity and brand experience
• Partner with Leadership to align on how the brand will show up across all convention elements
• Collaborate with cross-functional teams to ensure consistent messaging and design across every asset and touchpoint
• Oversee creative direction and maintain brand integrity throughout all visual and experiential executions
• Translate national strategy into localized toolkits
• Define the long-term strategic vision for local marketing to drive brand consistency and localized relevance
• Lead the evolution of local marketing as a scalable, high-impact growth lever across markets
• Serve as the senior point of contact for regional/local marketing needs, guiding prioritization and resourcing
• Own and evolve the strategic direction of brand guidelines to ensure consistency across all consumer and internal touchpoints
• Enforce visual identity and brand standards across creative outputs (including accurate representation of food products), campaigns, and partner deliverables
• Serve as the marketing communications representative on cross-functional projects to uphold brand integrity and alignment
• Own the strategic and creative direction of food photography to ensure alignment with brand vision and positioning
• Oversee post-production and asset management to ensure imagery is organized, approved, and ready for use across platforms
• Develop annual roadmap for the Gift Card program, including seasonal campaigns and promotional initiatives
• Oversee the creative development of swag items to ensure they align with brand guidelines and resonate with target audiences

Requirements

Not specified

Qualifications

Not specified

Skills

Not specified

Benefits

RBI's benefits at all of our global offices are focused on physical, mental, and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Pay

Not specified

Schedule

RBI follows a 5 day, in-office work schedule to support collaboration.