Manager, Corporate Communications and Marketing

About the role

Manages coordinated internal and external communications programs for PNM Resources, PNM and TNMP through customer advertising, public and media relations. Coordinates development of and manages digital and social media and company website. Manages companywide communications process calendar. Proactively shares PNM's story through internal and external communication channels. Ensures PNM marketing campaigns are aligned with image strategy.

Essential Duties And Responsibilities

• Implements corporate communication strategies, campaigns and tactics enhance PNM's image and goals
• Manages priority communication and messaging calendar, target audiences, channels communication to meet stakeholder needs
• Implements PNM image strategies, working in conjunction with PNM customer service, PNM community management, market/product management, and corporate leadership
• Aligns customer communications, advertising and program management to best leverage image opportunities
• Oversees implementation of advertising and customer communication strategy to positively impact the company's image, crisis communication management, customer satisfaction, product/program penetration and other corporate priorities
• Manages an overarching image strategy for PNM; develops advertising and communications sub strategies in support of the overall brand and image architecture
• Champions the company image across all operational and customer-impacting areas within the company
• Manages advertising agency of record and supporting agencies and evaluate performance
• Manages employee communication messages and channels, including intranet, emails, etc.
• Coaches and mentors communication and advertising professionals to contribute to company objectives
• Develops objectives and manage performance in alignment with corporate objectives

Qualifications

• Minimum Education and/or Experience: Bachelor's degree in business, journalism, communication, or a related field with five to seven years of experience in corporate or workforce communications and marketing, to include four years of management experience, or equivalent combination of education and/or experience related to the discipline.
• Master's degree is preferred.
• Experience in marketing, successful communications and leadership are required.
• Must possess a current, legally valid driver's license and meet the company's driving record requirements.

Supervisory Responsibilities

Manages the day-to-day activities of the communications staff. Designs, organizes, prioritizes, schedules, and leads work assignments. Fosters good working relationships with various groups. Accurately appraises strengths and weaknesses of others and provides constructive feedback. Fosters a culture that facilitates continuous learning and development. Actively develops and encourages workforce diversity.

Communication Skills

• Expert written and verbal communication skills
• Ability to read, analyze, and interpret business periodicals, professional journals, financial reports, and legal documents
• Ability to write speeches and articles using original and innovative techniques
• Ability to effectively give persuasive speeches and presentations on controversial or complex topics to various audiences

Mathematical Skills

• Ability to apply the concepts of fractions, percentages, ratios, and proportions to practical situations
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume

Computer Skills

• Advanced knowledge of word processing, spreadsheet, database, and presentation software

Analysis And Problem-solving

• Ability to thoroughly analyze issues facing the company
• Understanding of business and social contexts, and creatively develop proactive strategies, plans and actions
• Strong analytical skills to interpret and develop strategies from media, customer, operational and financial information
• Ability to interpret complex information and data to identify root causes for problems and develop strategies and manage recommended actions
• Ability to balance the needs and issues of multiple high visibility communities and target audiences simultaneously

Decision Making

• Contributes to and implements corporate communication strategies

Safety And ADA Statement

• Safety Statement: Safety is a core value at (TXNM Energy/PNM/TNMP) and our vision, "everyone goes home safe", reflects our commitment to promoting an environment conducive to learning, improving and building safety practices. Our safety value is built upon the belief that every employee deserves to work in an environment free from harm.
• Americans With Disabilities Act (ADA) Statement: If you require assistance with the job application process due to a disability, please contact HR ADA Analyst, at 505-241-4627.