Jobs · Marketing · California

Manager, Marketing Communications

SEMI · Milpitas, CA · 4 wk ago
Marketing$118k–$147k/yrFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We need to parse the job posting. Job Title: Manager, Marketing Communications (not to be used as heading). Location: Milpitas, CA. Department: Marketing. Salary Range: $118,200- $147,000 per year. We have sections: INTRODUCTION OF SEMI (about company). THE ROLE (description). CORE RESPONSIBILITIES (list). WHAT SUCCESS LOOKS LIKE (maybe outcomes). CRITICAL SUCCESS FACTORS (skills/abilities). FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE (qualifications/experience). About Semi (company overview). Also there is mention of full-time, exempt position, reports to Director, etc. We need to map to headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have Pay: Salary Range given. So we can include Pay section with that. Schedule: Not explicitly given besides full-time, exempt position. Could infer full-time schedule but not explicit hours. The rule: never create Pay/Schedule/Benefits sections unless posting actually states them. It says "This is a full-time, exempt position". That's schedule info (full-time). So we can include Schedule section with "Full-time, exempt". However we need to check if that counts as stating schedule. It does state full-time. So we can include Schedule. Benefits: Not mentioned. No benefits details. So we should not include Benefits section. About the role: we have THE ROLE paragraph describing role. Also INTRODUCTION OF SEMI is about company, not role. But we could put About the role using THE ROLE content. Also we could include About Semi maybe as About the role? Actually About the role likely refers to description of the role. We'll use THE ROLE paragraph. Responsibilities: CORE RESPONSIBILITIES list (bullet points). Also there are other responsibilities in THE ROLE paragraph (planning, development, etc). We can combine but better to use CORE RESPONSIBILITIES as list. Requirements: Could be eligibility: must be legally authorized to work in US, location open to US states where organization authorized, etc. Also maybe "Applicants must be legally authorized to work in the United States at the time of application and maintain ongoing work authorization throughout employment without the need for current or future employer sponsorship." Also "This position is open to candidates residing in U.S. states where the organization is currently authorized to employ individuals." That's requirements. Qualifications: FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE (education, experience). Also maybe "B.S./B.A. or advanced degree in Public Relations, Communications, Marketing or related fields". That's qualifications. Skills: CRITICAL SUCCESS FACTORS (abilities, skills). Also maybe "Strong writing, editing and proofreading skills", etc. We need to ensure we don't repeat content unnecessarily but preserve all substantive information. We'll need to include all details. We must not include boilerplate like equal opportunity, etc. The posting includes "As an equal opportunity employer, we welcome all to apply" - we should remove that. Also remove "INTRODUCTION OF SEMI" maybe we can incorporate into About the role? Actually About the role is about the role, not company. The company description could be omitted? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep the company description (INTRODUCTION OF SEMI and About Semi). Where to put? There's no heading for company overview. Could we put under About the role? Might be okay but it's not about role. However we have no other heading like "About the company". The allowed headings are limited; we cannot add new headings. So we must fit company info into existing allowed headings if possible, or maybe we can omit? But we must preserve all substantive information. If we cannot fit, we might need to include it under About the role as a preamble, though it's not strictly about role but still substantive. The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., meaning those are examples, but we should only use those headings? It says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings only. So we need to map all content to those sections. Company info could go under About the role (maybe as an overview of the organization). Or we could put under Qualifications? No. Better to put under About the role: include both role description and company overview. We must not repeat the job title as a heading. So we will not have

Manager, Marketing Communications

. We need to output only HTML fragment, no /. We'll produce sections as needed. Let's extract content: About the role: combine THE ROLE paragraph and INTRODUCTION OF SEMI and About Semi? Actually INTRODUCTION OF SEMI is about company mission. About Semi is also company overview. We'll include both. THE ROLE paragraph: "SEMI is seeking an experienced communications professional to join our Corporate Marketing team to manage and support marketing communications projects for SEMI corporate and regional products, programs, and initiatives. Responsibilities include the planning, development, optimization and execution of public relations campaigns with a sharp focus on press relations, content creation (press releases, blogs and social media), editing, and content performance across traditional search engines and AI-powered discovery channels. This role will help ensure voice, brand, messaging and discoverability consistency across all projects and campaigns worldwide, working with internal clients and representatives from our member companies. Other responsibilities may include coordination of press activities at events, tracking press coverage and communications metrics, applying SEO and GEO insights to content strategy, and website support. The ideal candidate has the vision and savvy to redefine and drive the public relations program to reach key target audiences and raise the association’s visibility. You are a self-starter and can manage your work and time effectively on your own, using available resources to find solutions to virtually any challenge. You are passionate and curious about all aspects of our business and have an adaptive mindset. This is a full-time, exempt position and reports to the Director of Marketing Communications at the SEMI HQ Milpitas office." INTRODUCTION OF SEMI: "Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and workforce development. We take pride in offering work-life balance so you can live your personal and professional life to the fullest." About Semi: "SEMI® is the global industry association connecting over 4,000 companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON® expositions and events, technology communities, standards and market intelligence help advance our members’ business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and collaborate on common industry challenges. SEMI maintains offices in Milpitas, Bangalore, Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo and Washington, D.C. Visit www.semi.org and connect with SEMI on LinkedIn and X to learn more." We'll combine these into About the role section (maybe as multiple paragraphs). Responsibilities: CORE RESPONSIBILITIES list: - Support the development and implementation of marketing communication campaigns, including strategy and objectives, copy writing, project management, review and editing, content optimization, distribution and measurement. - Apply SEO, GEO, keyword research, content performance data and AI search trends to guide content planning, messaging, web updates and campaign recommendations. - Oversee proactive and reactive press outreach to semiconductor industry trade press and partner with the Director of Marketing Communications on outreach program to top tier business press. - Maintain a consistent voice for corporate social media channels and create content in support of campaigns; partner with regional marketing teams and provide guidance to maximize the visibility of content; coordinate with vendors to select LinkedIn content to boost and target audiences. - Collaborate with cross-functional and international teams (including creative, product marketing, digital marketing, product and event managers, and executive leadership) to produce strategic and effective marketing communications products and campaigns - Support development of messages, talking points, and briefs for internal staff and executives - Develop and manage project timelines and schedules - Communicate brand and support brand management with internal stakeholders Also there were other responsibilities in THE ROLE paragraph (planning, development, optimization, execution of PR campaigns, etc.) but those are covered partially. To preserve all, we could include them as part of responsibilities as well. But to avoid duplication, we could merge. However the instruction says preserve ALL substantive information; we can include them even if overlapping. Safer to include all responsibilities from both sections. Let's list responsibilities from THE ROLE paragraph: - planning, development, optimization and execution of public relations campaigns with a sharp focus on press relations, content creation (press releases, blogs and social media), editing, and content performance across traditional search engines and AI-powered discovery channels. - ensure voice, brand, messaging and discoverability consistency across all projects and campaigns worldwide, working with internal clients and representatives from our member companies. - coordination of press activities at events - tracking press coverage and communications metrics - applying SEO and GEO insights to content strategy - website support We can combine with CORE RESPONSIBILITIES list, ensuring we don't duplicate exact phrases but it's okay if some overlap. We'll produce a
    with items covering all. Requirements: eligibility and work authorization, location eligibility. - Must be legally authorized to work in the United States at the time of application and maintain ongoing work authorization throughout employment without the need for current or future employer sponsorship. - Position open to candidates residing in U.S. states where the organization is currently authorized to employ individuals; eligible work locations confirmed during hiring process. Also maybe "Applicants must be legally authorized to work in the United States at the time of application and maintain ongoing work authorization throughout employment without the need for current or future employer sponsorship." Already captured. Qualifications: from FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE: - 5+ years of experience in public relations and/or communications (preferably within the electronics manufacturing industry in general and the semiconductor industry specifically) - B.S./B.A. or advanced degree in Public Relations, Communications, Marketing or related fields - Solid understanding of contemporary marketing communications practices and trends, in particular digital and social media - Familiarity with inbound marketing and content marketing concepts and strategies - Expertise with Microsoft Office; experience with marketing communications automation tools (i.e. MuckRack, Sprout Social and Wrike) is a plus - Basic design skills and competency for website and social media graphics - Experience with event marketing (in particular attendee acquisition) is a plus - Excels working in a global organization with diverse geographies/regions and cultures. Also maybe "This is a full-time, exempt position" but that's schedule. Skills: CRITICAL SUCCESS FACTORS: - Ability to digest, analyze and synthesize content into compelling and well-written copy and messages, including some complex technical content - Strong writing, editing and proofreading skills -

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