Manager, Marketing Communications

Responsibilities

• Lead the Marketing Communications (MarComm) function, setting clear priorities, standards, and ways of working in support of our marketing strategies.
• Define and execute integrated marketing communications plans across channels (digital, web, campaigns, sales enablement, nurture, social, etc,) that drive awareness, engagement and demand.
• Partner closely with functional teams, portfolio marketing, industry and regional teams to translate strategy into compelling messaging, content and activation plans.
• Own MarComm support for product launches and New Product Introductions (NPIs) partnering with portfolio marketing and business units to deliver clear launch strategies, differentiated messaging, content and activation plans.
• Ensure brand consistency, messaging quality and governance across all MarComm outputs, including launch, campaign and evergreen content.
• Lead intake, prioritization, resourcing and execution of MarComm work to balance speed, quality and strategic impact.
• Establish and maintain clear workflows, SLAs, and best practices to support repeatable, scalable execution for campaigns, launches, and NPIs.
• Use data, insights and performance metrics to optimize MarComm strategies and improve effectiveness over time.
• Serve as an internal marketing evangelist and advisor, helping stakeholders understand MarComm's role, timelines and expectations.
• Lead, mentor and develop a team of marketing professionals, building both current execution excellence and future-ready capabilities.
• Cultivate effective networks of internal and external customers, suppliers, stakeholders and vendors/suppliers.

Qualifications

• Legal authorization to work in the U.S.
• The ability to travel up to 10% of the time.
• Bachelor's degree in marketing, communications, business, or related field.
• Minimum 8 years of experience in Marketing Communications, content marketing, or integrated marketing roles, with demonstrated leadership experience.
• Strong strategic thinking with the ability to translate marketing strategies into clear, actionable MarComm plans.
• Experience managing cross-functional stakeholders and influencing outcomes without direct authority in a matrixed organization.
• Operational mindset with experience building or improving intake processes, workflows, governance and content standards.
• Excellent messaging and storytelling skills with the ability to simplify complex topics.
• Demonstrated success in a B2B environment; industrial, automation or technology experience.
• Strong understanding of digital marketing, content activation and performance measurement (e.g., web, SEO, and campaigns).
• Experience supporting and implementing product launches and New Product Introductions (NPIs).
• Confident people leader with a passion for coaching, developing talent and building high-performing teams.