Sr. Analyst, Media, Burger King, US&C

Responsibilities

• Oversee campaign management and lead tactical plan development and execution
• Support daily plan maintenance and financial tracking/monitoring
• Ensure media strategies support overarching media and brand goals and KPIs
• Oversee end-to-end campaign execution – working with agencies and cross-functional teams, leading plan reviews, assets requests and creative best practices, and performance evaluation and optimization
• Partner with media agency on media plan management, financials and timelines
• Ensure accuracy and timeliness in media reporting, providing actionable insights and optimizations rooted in data.
• Oversee campaign performance and optimization approach with agency partners and internal teams
• Support testing roadmaps across channels, focusing on growth opportunities and innovation
• Oversee local media initiatives – including market tests for product releases and local franchisee/market initiatives

Requirements

• Strong ability to handle multiple campaigns and meet tight deadlines
• Detail oriented with the ability to work independently and take ownership of projects
• Understanding of audience segmentation models and application
• Familiarity with measurement and attribution – marketing mix modeling, awareness and performance KPIs

Skills

• Preferred experience with DSPs, programmatic buying, and major paid media platforms (i.e. Meta, Google, TikTok etc.)
• Inquisitive with a strong desire to learn, test and drive results

Qualifications

• Bachelor’s degree or equivalent experience
• Minimum 2+ years of media/relevant experience
• Proficiency in Microsoft Office, including Outlook, Excel, and PowerPoint
• Proven experience in cross-functional collaboration and team leadership
• Ability to develop and maintain professional relationships with diverse audiences, including company leadership, partners/vendors, and cross-functional teams.