Sr Manager, Influencer Marketing & Brand Activation

About the role

The role is ideal for a creative, data-driven leader who thrives in a fast-paced, multi-brand environment and has a proven track record of building impactful influencer programs and crafting authentic brand storytelling. This role reports into Head of Brand Communications, US.

Key Responsibilities

• Serve as the strategic lead for influencer marketing across all brands, focusing on long-term vision, brand alignment, and scalable growth.
• Develop high-impact influencer frameworks that integrate seamlessly with broader marketing and brand strategies.
• Guide the team and agency partners in identifying the right influencer mix, campaign architecture, and performance benchmarks to drive brand equity and business results.
• Ensure all influencer initiatives are rooted in data, cultural relevance, and storytelling that resonates with each brand’s unique audience.
• Strategic Leadership: Develop and execute integrated influencer marketing strategies tailored to each brand’s identity and audience; lead cross-functional planning with brand, creative, and digital teams to align messaging and campaign goals; manage and mentor a team of influencer specialists; lead and influencer Global teams.
• Influencer Marketing: Oversee influencer identification, vetting, outreach, and relationship management across all tiers, with an emphasis on Macro / Powerhouse; design and manage influencer campaigns from concept to execution, ensuring alignment with brand objectives, and set up asst. manager for success in terms of execution; analyze campaign performance and optimize for ROI, engagement, and brand lift; manage Influencer Marketing Manager who supports on all Influencer Campaigns.
• Cross-functional and team collaboration: Work collaboratively with PR, Social, Brand Marketing Teams, Media teams on every aspect of strategic and executional work; collaborate especially with the Media team as it relates to Paid Media Campaign support with Influencer Marketing led assets; Analytics, Reporting & Budgets: Track KPIs and deliver performance reports to senior leadership; leverage insights to refine strategies and inform future campaigns; balance resources and budgets across brands to maximize impact and efficiency.
• Brand Activations: Develop strategic in-person touch points with Influencers via relationship building meetings, and events both small and large scale; collaborate with event / experiential Agencies to lead tactical planning for events (both influencer and consumer related) for either new product launches or sponsorships (F1); bring to life IRL brand moments with strong POV on design, and purpose, with an emphasis on KPIs.

Minimum Qualifications

• 8+ years of experience in influencer marketing and/or brand communications, preferably in a multi-brand or agency setting.
• Strong network of influencer (and agents) across lifestyle, beauty, fashion, or consumer goods.
• Proven leadership and team management experience.
• Excellent communication, negotiation, and storytelling skills.
• Candidate should be well-versed on social media channels (paid and organic), trends, branded content development, influencer and social metrics/analysis.
• Excellent verbal and written communication skills, detail oriented, solutions-driven and organized.
• Able to multi-task, working on multiple projects at a time and to tight deadlines.
• Strong initiative-taking and problem-solving skills.
• Data-savvy with experience using influencer platforms and analytics tools.
• Passion for emerging trends in digital culture, social media, and brand storytelling.
• Experience with experiential marketing / event marketing a plus.