Sr Manager, Marketing, Growth & Channel Activation

Responsibilities

• Lead the development and execution of key growth and channel activation programs across Aéropostale and Lucky Brand.
• Oversee and support the Aéropostale App + Loyalty platform, including activation efforts that drive consumer engagement, retention, and participation.
• Lead marketing support for the Lucky Brand App launch, including planning, activation, and cross-functional alignment.
• Help scale and strengthen the Aéropostale store associate advocacy program.
• Help develop and support a store associate advocacy program for Lucky Brand.
• Develop clear, strategic, and actionable marketing briefs for Creative, CRM, Retail, PR, Communications, Store Operations, and other internal partners.
• Translate business priorities into marketing objectives, audience definitions, messaging direction, deliverables, timing, and success measures.
• Partner closely with brand marketing leadership to ensure activation programs align with broader brand, product, and channel strategies.
• Work cross-functionally with Marketing, CRM, Creative, Retail, Communications, Store Operations, and field teams to support strong execution.
• Support retail and field activation efforts tied to app, loyalty, and associate advocacy programs.
• Support coordination with external partners, where relevant to activation initiatives.
• Ensure activation workstreams are integrated into the broader seasonal marketing calendar as the team works across multiple seasons simultaneously.
• Monitor program performance and identify opportunities to improve engagement, adoption, participation, and overall effectiveness.
• Help bring greater discipline and consistency to how key activation initiatives are planned, briefed, and launched.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 6–8+ years of marketing experience, preferably in retail, apparel, fashion, or consumer brands.
• Experience leading or supporting consumer engagement, loyalty, app launches, retention marketing, retail marketing, or field activation programs.
• Strong experience developing marketing briefs and turning business needs into actionable plans.
• Demonstrated ability to lead complex, cross-functional marketing initiatives.
• Strong organizational skills and attention to detail.
• Ability to work effectively in a fast-paced environment with overlapping priorities and multiple seasons in market at once.
• Omnichannel retail experience preferred.
• Strong marketing judgment and business acumen.
• Clear and effective communication.
• Strong organizational discipline and follow-through.
• Ability to balance strategic thinking with execution.
• Comfortable operating with pace, flexibility, and urgency.