Sr Manager, Customer Lifecycle & Growth Marketing

Job Description

Fandango is seeking a strategic, data-driven, and collaborative Senior Manager, Customer Lifecycle & Growth Marketing to help accelerate customer acquisition, engagement, retention, and revenue growth across our ticketing and streaming businesses. This role will develop and optimize customer lifecycle strategies across the full customer journey—from acquisition and onboarding through loyalty, retention, and reactivation—leveraging customer insights, experimentation, and cross-functional partnership to drive measurable business impact.

This position serves as a key connector across Marketing, CRM, Product, Analytics, Data Science, and Creative teams, helping to translate customer behavior and performance data into actionable growth opportunities.

Qualifications

• 5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
• Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer-focused industries.
• Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
• Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
• Proven experience managing complex, cross-functional initiatives from strategy through execution and performance reporting.
• Exceptional communication, presentation, stakeholder management, and organizational skills.
• Ability to balance strategic thinking with operational excellence in a fast-paced, highly collaborative environment.
• Experience translating data and insights into clear recommendations for senior leaders and cross-functional partners.
• Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive. Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
• Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
• Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.