Sr. Growth Marketing Manager

Full-Funnel Growth Strategy and Performance

You'll own Revant's growth strategy across the entire funnel — awareness, consideration, and conversion — spanning all paid media across DTC and Amazon. Define the role each channel plays at each stage of the funnel and make the investment case for upper-funnel marketing: how awareness and consideration efforts are structured, funded, and measured alongside conversion channels.

Own in-year budget management and reforecasting for media spend — tracking pacing, flagging variances, and bringing spend adjustment recommendations before they become problems.

Define and evolve campaign structure, bidding strategy, and optimization frameworks across all active paid channels.

Manage vendor and platform relationships — DSP partners, media vendors, and technology providers — ensuring Revant is getting full value from every partnership.

Stay ahead of platform changes, new ad formats, and emerging channels — and bring recommendations before anyone has to ask.

People Management

Manage and develop 1–2 Paid Media Specialists — set clear goals, provide regular feedback, and create a high-accountability environment where people can grow.

Serve as the platform backup when a Paid Media Specialist is out — you can get in and run campaigns without breaking stride.

Conduct semi-annual and annual reviews and all performance management discussions as needed.

Reporting and Performance Analysis

Own Revant's marketing performance reporting — dashboards, KPI frameworks, and the accuracy of both.

Define how upper-funnel investment gets measured — reach, engagement, branded search lift, share of voice — so awareness and consideration spend is held to the same standard of accountability as conversion spend.

Translate complex data into clear insights for leadership: what happened, why, and what we're doing about it.

Develop forecasts and performance models tied to revenue, ROAS, contribution margin, and EBITDA.

Creative Partnership

Serve as the performance feedback loop for our in-house creative team across paid and organic — what's working, what's not, and why.

Contribute to campaign GTM briefs by layering in performance learnings, audience insights, and channel-specific context.

Work with Claritas audience data to inform targeting strategy and brief development.

Cross-Channel Collaboration

Partner with our Email & SMS Marketing Manager to ensure acquisition and owned channels are working together, not in parallel.

Surface recommendations on creative, offers, and merchandising based on what the data shows.