Sr. Growth Marketing Manager

About the role

This role is based in San Francisco, CA - Office days are Tuesday to Thursday.

Responsibilities

• Owns paid search and paid social for HomeLight - two channels that matter a lot to the business.
• Runs the campaigns yourself, being accountable for the numbers, and works closely with our data and product teams to ensure we're measuring correctly.
• Builds and optimizes Google Ads campaigns (search, Performance Max, remarketing).
• Manages Meta across Facebook and Instagram.
• Runs a real testing program with creative and audience experiments.
• Stays on top of CAC and ROAS with enough fluency to explain what's moving and why.
• Bridges AI tools into the workflow in practical ways.

Requirements

• 5-plus years of hands-on paid search and paid social experience, with meaningful time in-house.
• Deep command of Google Ads: campaign architecture, Smart Bidding, Performance Max, Search Ads 360, and audience layering.
• Proven Meta Ads execution: Advantage+ campaigns, custom and lookalike audiences, creative testing at scale, and Conversions API setup.
• Demonstrated use of AI tools in a marketing workflow - not just awareness of them.
• Strong SQL and analytics skills - you pull your own data and build your own reports.
• Experience with attribution in a high-consideration, long-cycle product (real estate a plus; mortgage, insurance, or fintech also relevant).
• Working knowledge of Google Tag Manager, GA4, and ad platform tracking - you've set up conversion events and debugged tracking issues yourself.
• Clear communicator with senior stakeholders - you can explain performance without overstating it.

Qualifications

• Hands-on approach to paid channels.
• Ownership and direct impact on paid channels.
• Not looking to move further away from day-to-day execution.

Skills

• Google Ads expertise.
• Meta Ads proficiency.
• AI integration in marketing workflows.
• Data analysis and reporting.
• Attribution modeling.
• Communication with senior stakeholders.

Benefits and Perks

• Medical, Dental & Vision coverage.
• Long-Term Disability & Short-Term Disability.
• Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness.
• 401(k) plan.
• Life Insurance and Pet Insurance.
• Commuter benefits in certain locations.
• PTO, including Volunteer Days.
• Annual Anniversary Perks, including one month paid sabbaticals!
• HomeLight Services to help with buying and selling your home.

Pay

Base Pay Range: $140,000.00 - $190,000.00, base pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements. Range is dependent on the leveling process during the interview process.

Schedule

Office days are Tuesday to Thursday.