Sr. Marketing Manager, Growth Marketing

Key job responsibilities

• Develop and own the 1:many ABM strategy for a portfolio of growth accounts, serving as the marketing lead for growth account engagement
• Build and execute scalable, segmented go-to-market plans with sales, marketing, product, and category teams to support portfolio growth and full-funnel adoption across multiple accounts
• Drive tiered, programmatic marketing tactics to engage multiple decision-makers and stakeholders within target accounts, leveraging segmentation to maximize efficiency and relevance at scale
• Lead integrated campaigns across digital, events, content, executive engagement, and scalable experiences tailored to the needs and growth stage of each account tier in the portfolio
• Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and category teams to ensure consistent and personalized execution across the growth account portfolio
• Serve as the strategic marketing point of contact for growth account engagement, building understanding of business objectives, challenges, and opportunities across multiple accounts and verticals
• Develop and present portfolio-level insights, account-specific performance narratives, and growth roadmaps to internal leadership and client stakeholders

Basic Qualifications

• Bachelor's degree
• 7+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

Preferred Qualifications

• Experience in B2B marketing, retail media, or advertising with enterprise-level account management across multiple accounts or verticals simultaneously
• Experience developing and executing scalable, segmented marketing programs designed to drive engagement and growth across a portfolio of accounts
• Experience developing cross-functional relationships with product, consumer research, and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience presenting creative concepts and portfolio-level marketing strategies effectively to senior executives
• Experience managing multiple projects and accounts concurrently while meeting aggressive deadlines
• Demonstrated ability to apply segmentation strategies and tiered marketing approaches to prioritize and scale engagement across diverse account sets