Sr Manager Marketing Activation

Primary Responsibilities

• Serve as the lead marketing strategist for assigned business units and practice groups.
• Develop a deep understanding of practice priorities, business development objectives, client targets, market trends, and competitive dynamics.
• Partner with practice and firm leadership to identify growth opportunities and translate business goals into actionable marketing strategies, regularly communicating performance, progress, and opportunities for optimization.
• Develop differentiated positioning, value propositions, and key messages for practices, industries, services, and strategic initiatives.
• Advise practice leaders on market positioning, visibility strategies, audience engagement, and growth-focused marketing opportunities.
• Create and maintain annual and multi-year marketing plans aligned with practice, industry, and firm priorities.
• Facilitate strategic planning discussions and help stakeholders prioritize marketing investments and initiatives.
• Establish KPIs and success metrics aligned with business and marketing objectives and develop measurement frameworks that evaluate effectiveness.
• Collaborate effectively across practices and disciplines to ensure firmwide marketing and business development efforts are clear, aligned, and mutually reinforcing.
• Contribute to the evolution of marketing best practices, processes, and strategic capabilities across the firm.

Qualifications

• Required Education, Knowledge & Experience:
• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
• 8+ years of experience developing integrated marketing strategies and campaigns tied to measurable business outcomes, ideally in a professional services or similarly complex matrixed environment.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Strong understanding of marketing planning, audience segmentation, positioning, messaging, and campaign development, and experience using data and analytics to evaluate performance and inform decision-making.

Pay

The expected salary range for this position is $155K - $210K. Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location.