Sr. Client Marketing Activation Manager

Job Summary

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. As Realtor.com® continues to grow its client-facing marketing programs and strategic industry partnerships, we need a strong operator who can turn strategy into flawless execution.

What You’ll Do

• Strategic Sponsorship & Partnership Activation
• Own the end-to-end activation of third-party sponsorships and strategic partnerships, including high-profile industry relationships such as the National Association of REALTORS®.
• Build and manage activation plans, content calendars, asset delivery timelines, and deliverables tracking to ensure every contractual commitment is fulfilled.
• Partner with internal stakeholders and external partners to maximize the value of each sponsorship through thoughtful planning, clear communication, and strong execution.
• Monitor activation performance, document outcomes, and help identify ways to optimize future partnerships.
• Integrated Campaign Program Management
• Operationalize integrated client marketing campaigns across digital, social, email, web, virtual events, in-person events, and other owned and paid channels.
• Lead timelines, workflows, stakeholder coordination, and asset delivery across multiple concurrent programs.
• Partner closely with client marketing leads, Brand Bureau, sales, product, and other cross-functional teams to ensure campaigns are thoughtfully planned, clearly briefed, and executed on time.
• Serve as a key connector across teams, bringing structure, visibility, and momentum to complex initiatives.
• PRO Campaign Hub
• Serve as the primary orchestrator of the PRO Campaign Hub, Realtor.com®’s centralized client marketing resource portal.
• Ensure the Hub is continuously maintained, up to date, and positioned to drive client engagement for current campaigns, deliverables, messaging, and resources.
• Help establish scalable processes, templates, and communications that improve consistency across client marketing programs.
• Measurement, Reporting & Optimization
• Track campaign and partnership performance across key engagement and business metrics.
• Reconcile sponsorship deliverables against contractual commitments and provide clear reporting on fulfillment and impact.
• Monitor campaign performance, surface insights, and partner with stakeholders to improve future activations.
• Help build dashboards, reporting cadences, and lightweight systems that create visibility without adding unnecessary complexity.
• AI Enablement & Process Improvement
• Identify repeatable workflows across campaign management, reporting, and partnership coordination that can be improved through AI and automation.
• Translate AI capabilities into practical, everyday tools and workflows that increase efficiency, reduce manual work, and improve team speed and consistency.

Qualifications

• Bachelor’s degree or equivalent experience.
• 8+ years of marketing, program management, campaign operations, or related experience, preferably in B2B, SaaS, marketplace, or real estate technology environments.
• Proven experience managing integrated marketing programs across multiple channels and stakeholders.
• Experience activating and managing partnerships, sponsorships, or external programs with a strong focus on deliverables, timelines, and measurable outcomes.
• Exceptional project and program management skills with strong attention to detail and the ability to keep multiple workstreams moving simultaneously.
• Strong cross-functional leadership skills and the ability to influence without direct authority.
• Experience with marketing and workflow tools such as Asana, Salesforce, Canva, and other project management, CRM, content creation, or reporting platforms.
• Strong analytical mindset with the ability to track performance, connect execution to outcomes, and improve programs over time.
• Excellent communication and collaboration skills in a fast-paced, evolving environment.
• A hands-on, roll-up-your-sleeves approach paired with the judgment to prioritize what matters most.
• Flexibility and adaptability; this role will help shape how client marketing programs operate as the function continues to grow.
• Ability to travel as needed to support major industry events and activations.