Sr Product Manager - Marketing Technology Activation

About the role

The Marketing Technology organization at The Home Depot is seeking a Senior Product Manager to own the last-mile delivery of marketing communications. This role involves connecting customer data platforms, content systems, and audience tools to activation channels such as email, paid social, SMS, display, and more.

Responsibilities

• Work closely with the product principal to define the end-to-end customer journey related to content and activation, including understanding how creative assets are stored and delivered.
• Define the product vision for connecting systems and build the roadmap for automatic and scalable communication delivery.
• Understand technical requirements for system integrations, including API contracts, file transfer requirements, FTP configurations, and batch job specifications.
• Run agile product ceremonies with engineering partners, manage the product backlog, and align engineering delivery with the product roadmap and business priorities.
• Collaborate with business teams to understand their product stacks, requirements, and how activation technology needs to evolve to support their needs.
• Identify and define the next areas of opportunity within The Home Depot's martech stack, focusing on automating manual processes and enabling personalized communications at scale.
• Leverage SQL and BigQuery for data analysis, validate integration performance, and inform product decisions.
• Communicate roadmap status, risks, and opportunities to senior leadership and cross-functional stakeholders.

Requirements

• Senior-level product management experience, including the ability to define product vision, build roadmaps, write user stories, manage backlogs, define OKRs, and run agile ceremonies independently.
• Experience with connecting systems and understanding technical requirements for system integrations.
• Strong understanding of the customer journey and ability to translate business and technical requirements into executable engineering work.
• Ability to work alongside engineers to automate manual processes through technology.
• Knowledge of SQL and BigQuery for data analysis and validation.
• Experience with identity activation partners like LiveRamp.

Qualifications

• Required: Senior-level product management experience.
• Preferred: Experience with the Home Depot's martech stack, including GrowthLoop and identity activation partners.

Skills

• Strategic product thinking.
• Deep technical fluency.
• Technical fluency in reading and discussing technical documentation.
• Agile product management skills.
• Collaboration with business teams and stakeholders.
• Experience with data analysis and validation.
• Experience with identity activation partners.

Benefits

Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include medical, dental, vision, critical illness, accident, hospital coverage, life insurance, short and long-term disability, health spending account (HSA), transportation benefits, employee assistance program, time off/leave (PTO, vacation or sick leave), and workplace type (fully onsite in Atlanta, GA).

Pay and Benefits

The pay range for this position is $75.00 - $80.00/hr.

Application Instructions

Applications are accepted via the company's website.