Sr. Manager, Marketing Activation

About the role

The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care.

We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Responsibilities

• SSOT orchestration — keeping the corporate narrative source of truth current, versioned, and free of stale or conflicting content
• Narrative Brief process — the standing mechanism that tells every cluster lead and input owner what changed, why, and what they need to do about it, on a 5-business-day turnaround
• Operating cadence management — running the weekly team standup, coordinating the biweekly intake syncs, and keeping the monthly cross-cluster review on rails
• Intake model administration — the standing sync structure, brief format, and defined path across PMK teams to incorporate narrative evolution into the SSOT
• AI tools accuracy loop — the quarterly audit that ensures Seismic, GTMC, and Sana are producing on-narrative answers

Qualifications

• Proven ability to build and run operational cadences across cross-functional stakeholders without formal authority
• Strong writing and synthesis skills — able to translate narrative shifts into a clear, actionable one-pager
• Comfort owning a system of record (Seismic/Horizon experience a plus) and enforcing content hygiene
• A bias toward proactive coordination — catching gaps before they become escalations

About You

• Basic Qualifications: 7+ years of experience in product marketing, marketing, or executive management; 7+ years of experience in cross-functional collaboration with product design, product research, or customer success teams.
• Other Qualifications: Extensive experience, ideally at a senior level, with a proven ability to build high-impact, measurable plans; Ability to work autonomously to drive projects forward and navigate a matrixed environment, collaborating with various stakeholders and bringing them along to achieve shared objectives; Knowledgeable and have an ongoing curiosity when it comes to new and emerging technology; Exceptional prioritization and program management skills; Excellent communication and executive presentation skills; Comfortable working between highly technical and non-technical teams; Experience with B2B and/or SaaS; Strong attention to detail with proofreading, copy editing, and design assets; BS / BA, MS / MA degree or equivalent work experience

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).