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Jobs · Marketing · New Jersey

Sr. Manager, Marketing Operations

CentralReach · Holmdel, NJ · 3 wk ago
HybridMarketing$125k–$150k/yrFull-time

Key Accountabilities

  • Own and administer all aspects of the marketing tech stack, including tools supporting marketing automation, ABM, chatbot, lead routing, and more
  • Manage seamless integrations between key tools in the tech stack and the CRM
  • Develop and manage operational workflows for campaign and program execution, including segmentation, list management, email development and deliverability, and compliance (CAN-SPAM, CCPA, GDPR)
  • Own strategic evaluation of, implement, and optimize new tools and processes to improve team efficiency and measurement capabilities, including AI-powered workflows
  • Partner with Sales and Sales Operations on lifecycle definitions and attribution, lead scoring, and routing methodologies
  • Partner with digital marketing stakeholders on tracking/tagging and UTM governance across all channels
  • Build framework for email performance and other operational reporting, and regularly deliver actionable insights to marketing leadership

Desired Skills And Experience

  • 6-8+ years of experience in marketing automation/operations, demand gen and/or analytics, with at least 4+ years in an operational role
  • Extensive experience with marketing automation platforms; Salesforce Marketing Cloud Account Engagement (Pardot) preferred
  • B2B Software-as-a-Service (SaaS) and Healthtech experience preferred
  • Demonstrates solid understanding of a B2B demand generation funnel
  • Proven experience building and optimizing tech stacks and lead scoring models
  • Experience using APIs, webhooks, Zapier, and native connectors/form handlers
  • Exceptional attention to detail, with ability to multi-task and manage across several simultaneous projects
  • Strong communication skills and collaborative excellence across a variety of teams and seniority levels
  • 1-2+ years of experience with People management
  • Bachelor’s degree or equivalent work experience

Base Salary Range

$125,000—$150,000 USD

About CentralReach

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.

Company Information

Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale. Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility.

Company Benefits

  • Competitive compensation
  • Comprehensive health benefits
  • Generous PTO
  • 401(k) matching
  • Paid parental leave

Work Environment

As a hybrid company with collaborative offices in Ft. Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.

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