Market Activation Sr Manager

Job Summary

The Market Activation Senior Manager works with regional, local and industry group leaders as well as marketing and business development professionals to support go-to-market-activities for defined strategic growth plans and priorities. This role coordinates aligned activities and processes to activate marketing programs across brand, campaigns, events and sales enablement, to support local leaders and promote a consistent and effective go-to-market approach and brand in the marketplace. The Market Activation Senior Manager is responsible for establishing and documenting best practices and processes and for the day-to-day supervision of the Market Activation team.

Job Duties

• Partners with geo and market leaders to understand goals and priorities

• Identifies and communicates national marketing programs to help achieve geo and market goals

• Provides feedback and recommendations to national marketing regarding geo and market needs

• Identifies and develops processes related to industry, event, and sales enablement support activities

• Establishes and documents best practices

• Acts as an industry point of contact in the geos by visibly and proactively connecting market-facing professionals with industry-specific sales and marketing materials, relevant thought leadership and insights, and national industry presentations, call updates and other materials to support growth activities and buyer conversations

• Sumsarizes industry data, trends, and key headlines for leaders to identify future growth opportunities in collaboration with market research teams

• Develops and maintains a project tracking process using defined project management tools including AirTable, to assist leadership with priorities and tasks to accomplish goals within defined timeframes as identified during industry team meetings

• Schedules market or geo industry team meetings and provides support by preparing agendas and presentations with direction from industry and marketing leadership, tracks meeting outcomes and action items, and monitors and reports on progress

• Works in collaboration with Marketing & Communications leads by communicating local marketing needs or requests and following through with agreed outcomes

• Reviews, proofs, and corrects documents for quality control elements such as formatting, structural elements, typos and grammatical errors

• Leverages BDO-branded templates and content for prospect meetings and escalates requests for new content or custom deliverables to appropriate marketing team through defined processes

• Counsels pipeline meetings and delivers cross-selling reports, client and prospect lists, CRM reports, and other materials as directed to accelerate sales and growth efforts and monitor progress in conjunction with Business Development Analysts

• Supports pipeline meetings and delivers cross-selling reports, client and prospect lists, CRM reports, and other materials as directed to accelerate sales and growth efforts and monitor progress in conjunction with Business Development Analysts

• Provides comprehensive market and sales administrative support, including, but not limited to, updating CRM and other firm databases, as needed

• Works with the Event Marketing Center of Excellence to identify and evaluate sponsorships, events, professional organizations, speaking opportunities, and other opportunities for improving market prominence of BDO and specific industry-focused cross-functional teams

• Aids in organizing internal and external events including event venue selection, catering, creating badges, managing reception and check-in, preparing invite lists, and providing other onsite support alongside the Event Marketing Center of Excellence

• Owes process approved sponsorships including submitting forms, ad requests, invoices, and organizing BDO attendees, sending or setting up collateral, booth/banners and giveaways along with entering new contact information into CRM

• Maintains local event calendars, inputs local events into the national calendar, and provides visibility to upcoming national event calendars to the market professionals to maximize attendance

• Supervises the Market Activation team members on a daily basis, including, but not limited to evaluation/interviewing of candidates, establishing performance goals, managing/coaching team members, and evaluating success of team members against goals

Education

• Bachelor’s degree, required; focus in Business Administration or Marketing, preferred

• Seven (7) or more years of business experience, required

• Prior marketing experience, preferred

• Experience with project management, writing, editing, proofreading, presentations, research, and data entry, preferred

• Prior supervisory experience, preferred

• Experience working in the Accounting, Financial Consulting, Business Advisory and/or Banking Industries, preferred

• N/A

Software

• Proficient in the use of Windows and Microsoft Office Suite, specifically Word, Excel, and PowerPoint

• CRM experience, preferred

Language(s)

• N/A

Other Knowledge, Skills, & Abilities

• Basic knowledge of marketing and sales strategies and tactics and their application in a professional services organization

• Excellent project management and organizational skills

• Excellent verbal and written communication and presentation skills

• Strong interpersonal and client service skills

• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment, maintaining confidentiality and professionalism in all matters

• Ability to work in a deadline-driven environment while handling multiple projects and processes simultaneously to accomplish desired results

• Knowledge of production processes for print and digital materials

• Understanding and communication of BDO’s business, marketplace, and value proposition

About Us

Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world. At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization. BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions. We Are Committed To Delivering Exceptional Experiences To Middle Market Leaders By Sharing Insight-driven Perspectives, Helping Companies Take Business As Usual To Better Than Usual. With Industry Knowledge And Experience, a Breadth And Depth Of Resources, And Unwavering Commitment To Quality, We Pride Ourselves On Welcoming diverse perspectives and understanding the experience of our professionals and clientsEmpowering team members to explore their full potentialOur talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunitiesCelebrating ingenuity and innovation to transform our business and help our clients transform theirsFocus on resilience and sustainability to positively impact our people, clients, and communitiesBDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more! Benefits may be subject to eligibility requirements. Equal Opportunity Employer, including disability/vets Click here to find out more! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. "BDO USA, P.A. is an EO employer M/F/Veteran/Disability"