Market Manager (SR)

About the role

The Market Manager is responsible for the in-market execution of brand and sales strategies in the New York metropolitan area.

We’re looking for passionate storytellers who are motivated by the opportunity to play an active role in growing a brand from the ground up. We value curiosity, creative thinking, and inclusive leadership.

Core Responsibilities

• Build the highest quality distribution, presence, awareness, relevance and growth among target consumers and target accounts
• Ensure excellent execution and maximum effectiveness of market activities (POS, menu, feature & display activities, etc.)
• Maximize brand growth opportunities across all market channels
• Maintain sales, depletions, and activation goals within assigned market
• Develop and foster relationships with key/high image accounts
• Develop and monitor KPIs for key/high image account listings (menu placements, staff trainings, account support, sales velocity, etc.)
• Develop effective relationships with distributor salesforce and external partners
• Oversee key account list (On & Off premise)
• Train key bartenders, mixologists, and account staff
• Host consumer tastings and dinners
• Identify key business opportunities (new accounts, partnerships, events, etc.)
• Identify, cultivate, educate and motivate key brand influencers; particularly bartenders, managers and owners of On and Off Premise target accounts; major event promoters; and spirits opinion-makers
• Monitor and report competitor activity
• Lead, co-develop and execute all brand activation initiatives in market
• Maintain market activation calendar
• Lead from front, bring to life distributor programming
• Provide occasional support in other markets, as needed
• Maintain T&E budget
• Drive social responsibility messaging in the market

Qualifications and Experience

• Must be based in New York City
• 2-5 years brand ambassador, mixology, or spirits supplier representative experience
• Spirits industry training and experience in Brand Activation
• Strong financial acumen; able to manage price structures and understand distributor profit and margins in order to recommend retail pricing
• Self-motivated, driven, independent, entrepreneurial
• Hospitality experience a plus
• Market and trade relationships
• Confident public speaker with in-depth spirits knowledge

Pay

$50,000 - $70,000 per year (depending on experience) + uncapped performance based commissions

Work Authorization

Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future.

Benefits

Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.