Sr. Manager, Growth Marketing Programs

Position Overview

The Sr. Manager, Growth Marketing Programs owns the campaign layer of our demand engine. You’ll own everything required to translate marketing GTM strategy into campaign architecture, program execution, and always-on demand generation that keeps pipeline ahead of our bookings seasons. You will direct content, make campaign decisions, manage budget allocation within your domain, and own vendor relationships relevant to your programs. You will work in close, ongoing partnership with the Sr. Manager, Growth Marketing Operations, the peer role that owns the systems, data infrastructure, and attribution frameworks your programs run on.

Position Description

• What You'll Own:

  • Campaign Architecture & Program Management — Own the full campaign lifecycle from brief to results — planning, build, launch, optimization, and program-level reporting — operating within the strategic direction set by the Sr. Director and the operational frameworks owned by the Sr. Manager, Growth Marketing Operations.

  • Architect omnichannel campaign programs across multiple products (Ravenna, TADS, SSS, and CampusPay) for multiple school segments (private, independent, and faith-based).

  • Always-On Demand Calendar — Build and manage the always-on, school-calendar-driven demand motion. Align campaign activation to the buyer's journey across admissions seasons, financial aid cycles, and enrollment milestones to ensure pipeline stays ahead of bookings targets throughout the year.

  • Nurture Strategy & Audience Activation — Develop and execute segment-specific nurture tracks by school type, persona, and buying stage — Admissions Directors, Business Office, Heads of School, Financial Aid Officers — built on the audience frameworks and segmentation taxonomy provided by the Ops Manager.

  • Content Direction & AI-Assisted Production — Own the growth marketing content brief. Direct AI-assisted content production tools (Jasper, ChatGPT, Canva, or similar) to produce campaign assets at scale. Collaborate with Product and Customer Marketing for assets that require their input, and partner with the Digital Marketing team on timely and effective publishing.

  • Budget & Vendor Direction — Own budget direction and vendor relationships within your program portfolio. Make day-to-day decisions on how program budget is deployed to maximize pipeline impact, with the expectation that direct budget authority expands as the role and its impact scale.

  • Cross-Functional Collaboration & Enablement — Partner with the Sr. Growth Marketing Operations Manager on campaign tracking, lead scoring alignment, and program-level attribution. Collaborate with Sales and SDR teams on campaign enablement content. Brief leadership regularly on program performance, trends, and recommendations.

Qualifications

• Required:

  • 5–7 years in B2B demand generation, campaign management, or growth marketing — ideally in SaaS or EdTech

  • Proven track record building and managing multi-program campaign portfolios that drive measurable pipeline

  • Experience in K-12 education, enrollment management, admissions, or the independent school market — required given the specificity of the enrollment calendar motion and the ramp time that context provides

  • Experience with AI-assisted content production workflows — comfort directing tools like Jasper, ChatGPT, Canva, or similar to produce at scale

  • Strong understanding of multi-touch nurture strategy, lead scoring, and behavioral segmentation

  • Able to take strategic direction and execute with full autonomy, optimizing for impact and goal achievement

  • Working proficiency in HubSpot and Salesforce as a power user within a managed MarTech stack

  • Data-driven and collaborative approach to optimization — comfortable owning program-level reporting and partnering with the Ops Manager on attribution and infrastructure

About Us

For more than 40 years, VenturEd Solutions (formerly part of Community Brands) has been supporting K-12 private and independent schools. We offer a comprehensive suite of software tools for admissions, enrollment, financial aid, tuition management, student information, communication, fundraising, and accounting. These tools empower schools to fulfill their missions and deliver exceptional educational experiences. Our leading software seamlessly integrates all aspects of school management, contributing to overall school success. Our suite of solutions includes Ravenna Admit, Ravenna Student Management, TADS, School and Student Services (SSS), Educate, TuitionPay, CampusPay, MySchoolWallet, and payment processing. Through collaborative partnerships with schools, we aim to enhance user experiences, streamline operations, and foster a strong sense of community. Our education solutions are flexible and customized to meet the unique needs of each school.

Why Work Here?

• Good People, Doing Good Things: Employees at VenturEd Solutions are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

• Medical, Dental & Vision Benefits

• Flexible Planned Paid Time Off

• Generous Sick Leave

• Purpose-Driven Culture

• Work-Life Balance

• Passionate About Community Involvement

• Company Paid Parental Leave

• Company Paid Short Term Disability

• Remote Flexibility