Sr Manager, Growth Marketing (Jonathan Adler)

American Exchange Group · New York, NY · 4 wk ago

HybridSales$100k–$120k/yrFull-time

Develop and execute growth marketing strategies that drive customer acquisition, revenue growth, and customer lifetime value.
Identify opportunities across paid, owned, and earned channels to improve business performance.
Partner with E-commerce, CRM, Merchandising, and Creative teams to deliver integrated marketing initiatives.
Monitor industry trends, competitive activity, and emerging growth opportunities.

Manage and optimize digital media investments across multiple performance marketing channels.
Execute paid media strategies across Meta, Google, YouTube, Pinterest, TikTok, affiliate marketing, and other emerging platforms.
Monitor and improve campaign performance against key KPIs including ROAS, CAC, MER, revenue, and profitability.
Identify and test new acquisition channels while enhancing efficiency across existing programs.
Manage agency relationships and external media partners as needed.

Analyze campaign performance, customer behavior, and funnel metrics to identify actionable insights.
Develop reporting and dashboards that communicate performance trends and recommendations.
Lead testing initiatives across creative, audiences, landing pages, offers, and channel mix.
Utilize first-party customer data to improve targeting, personalization, and marketing effectiveness.
Partner with analytics and technology teams to enhance tracking, attribution, and measurement capabilities.

Collaborate closely with Creative teams to ensure performance marketing assets align with brand standards and conversion objectives.
Partner with E-commerce and CRM teams to support customer acquisition and retention strategies.
Identify opportunities to improve operational efficiency, including the use of AI and automation tools.
Serve as a subject matter expert on performance marketing trends, platform updates, and growth opportunities.

Similar jobs