Sr. Manager Global Marketing Excellence

About the role

Strategic and results-driven leader responsible for driving the advancement of world-class marketing practices through the standardization, adoption, and continuous improvement of marketing frameworks, tools, processes, training, and governance. As a key member of the Marketing Center of Excellence, this role enables a unified marketing mindset across the enterprise, strengthens core marketing capabilities, and fosters a more connected global marketing community. Partnering closely with global and regional marketing, commercial excellence, market intelligence, product management, communications, and digital teams, this leader champions marketing as a strategic growth driver by strengthening capabilities in strategic marketing, customer-centric commercialization, launch excellence, demand generation, omnichannel engagement, and performance measurement. The ideal candidate combines deep marketing expertise, change leadership, and operational rigor with the ability to influence across a complex global matrix organization and build a culture of continuous learning, accountability, and best-practice sharing.

Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds. Travel required 10 – 20%.

Responsibilities

• Facilitate the Global Marketing Center of Excellence, establishing a forum for alignment, capability development, strategic communication, and best-practice exchange across regions and business units.
• Support cross-functional and cross-regional collaboration to ensure consistency in marketing approaches while enabling local market flexibility.
• Develop and implement enterprise standards, methodologies, tools, and best practices that elevate marketing effectiveness and business impact.
• Benchmark internal marketing capabilities against industry-leading medical device and healthcare organizations and translate insights into capability-building initiatives.
• Foster a culture of continuous improvement, innovation, and knowledge sharing across the global marketing community.
• Lead the design, implementation, and continuous improvement of the Marketing Excellence framework, including business case templates, opportunity assessment, commercialization and go-to-market plans.
• Align framework with enterprise governance and new product development (NPD) processes to ensure marketing is embedded across the product lifecycle.
• Develop and deliver training programs to upskill marketing teams on strategic planning, commercialization and go-to-market planning, launch excellence, campaign development, and performance measurement.
• Create and maintain standardized templates, playbooks, tools, and best practices to drive consistency and quality.
• Maintain governance over marketing processes, ensuring alignment with compliance, brand, and business standards.
• Facilitate workshops and working sessions to embed the framework across global and regional marketing teams.
• Monitor adoption and effectiveness of tools and training, iterating based on feedback and business needs.
• Define and implement key performance indicators (KPIs) to measure marketing effectiveness, campaign performance, commercialization success, and capability maturity.
• Partner with Commercial Analytics and Market Intelligence teams to strengthen data-driven decision making.
• Drive adoption of outcome-based measurement practices that connect marketing activities to commercial performance and business growth.
• Identify opportunities to improve return on marketing investment through analytics, process optimization, and capability enhancement.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration or related field. MBA preferred.
• Experience: Minimum of 10 years of management experience with specific focus on marketing and cross-functional leadership. Strong preference for experience in medical device or healthcare fields.

Skills

• Expertise in strategic marketing, marketing operations, commercialization excellence, and go-to-market strategy.
• Strong understanding of customer-centric and omni-channel marketing strategy and market segmentation methodologies.
• Proven success in building and scaling marketing frameworks, templates, and toolkits, and capability-building programs.
• Proven ability to lead organizational change and drive adoption across complex global organizations.
• Experience establishing governance models, councils, and communities of practice.
• Knowledge of portfolio management, stage-gate innovation processes, and product lifecycle management frameworks.
• Familiar