Sr. Global Growth Marketing Manager

Responsibilities

Drive Demand Generation
Develop and execute integrated, multi-channel demand generation campaigns across paid, organic, email, social, events, and partner marketing.
Own campaign strategy from planning through execution, optimization, and performance reporting.
Build and optimize lead nurture programs and account-based marketing (ABM) initiatives that accelerate pipeline growth.
Lead Paid Media & Agency Partnerships
Own relationships with paid media, SEO/SEM, and communications agencies, setting strategy, managing deliverables, and measuring performance.
Oversee global paid media programs across LinkedIn, Google, and other digital channels, optimizing spend against pipeline and revenue goals.
Partner with SEO specialists to improve organic visibility, content performance, and search-driven demand generation.

Grow the IXOPAY Brand
Lead IXOPAY's global organic social strategy, with a primary focus on LinkedIn.
Partner with executives and subject matter experts to develop thought leadership and high-impact content.
Support product launches, webinars, virtual events, and major marketing initiatives.

Measure, Optimize & Scale
Track campaign performance, attribution, pipeline contribution, and ROI across all marketing channels.
Run structured testing programs to continuously improve campaign effectiveness.
Partner with Sales and RevOps to ensure high-quality lead management, reporting, and marketing attribution.

Requirements

Required 6–9 years of B2B demand generation experience, including at least 3 years in a senior or lead marketing role.
Experience in enterprise SaaS, FinTech, payments, or another complex B2B technology environment.
Proven success designing and executing integrated, multi-channel marketing campaigns that generate measurable pipeline growth.
Experience managing external agencies across paid media, SEO/SEM, or communications.
Hands-on expertise with LinkedIn Campaign Manager, Google Ads, and modern demand generation strategies.
Experience with marketing automation platforms (such as HubSpot, Marketo, or Pardot) and CRM systems (Salesforce preferred).

Strong analytical skills with experience measuring campaign performance, attribution, and marketing ROI.
Excellent project management, communication, and stakeholder management skills.

Preferred

Experience with account-based marketing (ABM), intent data, and enterprise demand generation.
Familiarity with tools such as Pardot, Salesforce, Clay, Apollo.io, or Webflow.
Copywriting experience for digital advertising, email marketing, or executive social media.
Experience marketing to enterprise merchants, payment providers, or financial technology audiences.