Sr. Growth Marketing Manager

Contract role with possible extension or conversion; benefits included.

Overview

We’re seeking a Sr. Growth Marketing Manager to drive strategy and performance for a high-growth direct-to-consumer (DTC) e-commerce business, with full ownership of the Shopify storefront experience. You’ll drive measurable growth across acquisition, conversion, and revenue by combining customer insight, analytics, and a rigorous testing roadmap.

Responsibilities

• Own and optimize the Shopify storefront end-to-end (site experience, merchandising, launches, promos)
• Execute a Conversion Rate Optimization and experimentation roadmap (A/B tests, hypothesis-driven iterations)
• Improve acquisition efficiency and profitability using CAC, ROAS, and LTV insights
• Establish, track, and report performance KPIs across the funnel (traffic → conversion → revenue)
• Translate analytics into clear recommendations and prioritization for cross-functional execution
• Partner with internal teams and external agencies/vendors to deliver initiatives on time
• Continuously refine the customer journey to improve conversion and repeat purchase behavior

Requirements

• Proven Shopify storefront ownership with demonstrated DTC growth results
• 7+ years in e-commerce / digital commerce / growth marketing driving revenue outcomes
• Background in consumer health, supplements, wellness, pharma, or life sciences
• Strong CRO and customer journey optimization experience
• Hands-on experience managing an A/B testing program
• Strong analytics skills and ability to communicate insights clearly and concisely
• Experience with:
  • Google Analytics (GA4)
  • Shopify Analytics
  • Digital reporting / dashboarding tools
• Strong merchandising instincts (promotions, onsite optimization, product launches)
• Comfortable collaborating cross-functionally and managing agencies/vendors
• Lifecycle/retention collaboration experience (repeat purchase, retention improvements)
• Experience working with offshore teams/partners

Qualifications

Bachelor’s degree in Marketing, Business, Digital Marketing, E-commerce, or related field preferred.

This job description is a complete list of all desired skills but not all are required. We strongly encourage candidates who have some of the skills to apply.

Pay

$65–$75/hour

Schedule

Remote