Sr. Manager/Director, Global Marketing

Key Responsibilities

• Build and execute innovative global marketing campaigns across 70+ international markets, with a strong focus on digital-first and short-form strategies to spark global discovery and engagement.
• Identify and create shareable cultural moments around artists, leveraging TikTok, Instagram Reels, YouTube Shorts, and emerging platforms to maximize visibility and fan engagement.
• Participate in artist/manager meetings and collaborate with CCMG Marketing and Digital teams to build targeted International plans around releases and ex US tour dates/appearances.
• Develop marketing approaches tailored to entertainment audiences globally, understanding local cultural nuances and the broader crossover into mainstream popular culture.
• Partner closely with international affiliates and distributors to deliver localized content strategies, secure DSP support, and activate artist campaigns across key territories.
• Join recurring Capitol/UMG calls to build relationships, gain insight, and promote CCMG artist priorities.
• Manage day-to-day communications with international teams, ensuring alignment on campaign objectives, timelines, creative assets, and reporting.
• Drive global fanbase growth, with an emphasis on superfan identification and conversion, building long-term audience loyalty and direct relationships.
• Collaborate with global e-commerce and D2C teams to ideate and launch exclusive product offerings, bundles, and experiences that drive incremental revenue.
• Support global physical music releases and work with international retail teams to secure prime positioning and promotional opportunities.
• Utilize global marketing analytics, digital KPIs, and fan insights to refine strategies, optimize campaigns, and maximize ROI.
• Travel to represent the label and support artists on the ground at key global events, promo runs, and activations.

Qualifications

• 3-6 years of marketing experience, preferably within a record label, digital agency entertainment company, or global brand.
• Strong knowledge of digital platforms, social trends, and content formats, especially TikTok, Instagram, YouTube, and emerging platforms.
• Deep understanding of the Christian/faith-based music landscape and its relationship with global pop culture.
• Experience managing international marketing campaigns and working cross-functionally with global partners.
• Excellent written and verbal communication skills, with the ability to effectively manage communication across 70+ international markets.
• An analytical mindset with experience interpreting campaign performance data and turning insights into action.
• Highly organized, detail-oriented, and able to thrive in a fast-paced, high-energy environment.
• Willingness to travel internationally as required.