Sr Manager Franchise Marketing - Century 21 - Madison, NJ

About the Role

Collaborate with the Brand, Growth, and Franchise Sales teams to create and implement marketing strategies aimed at attracting and nurturing potential franchise owners. Strategically plan, execute, analyze, and optimize a variety of marketing channels—including email, web, organic and paid search, live and virtual events, social media, video/podcasts, call center, direct mail, and emerging channels—to support our franchise sales team. Ensure the brand value proposition is effectively communicated across all channels, empowering the sales team to leverage it for successful deal closures. Create and deliver both group and individual presentations tailored to prospects’ challenges and needs.

Responsibilities

• Franchise Sales Strategy Development: Understand the marketing needs of the Franchise Sales team and develop a comprehensive marketing strategy with supporting materials to drive franchise sales growth. Lead bi-weekly marketing calls, participate in Franchise Sales meetings, and collaborate directly with Marketing and Franchise Sales leadership teams.
• Franchise Sales Communications Strategy: Develop, deliver, and maintain an overall franchise sales communications strategy across multiple channels, including email, network work sessions, formal presentations, one-on-one conversations, drip email campaigns, and social media content planning and development.
• Franchise Sales Marketing Narrative Development: Understand the C21 Marketing offering in detail and in real-time. Develop monthly, quarterly, and annual narratives promoting this offering to the franchise sales team and prospects, including initiatives in Hispanic and other growth markets.
• Franchise Sales Marketing Ambassador: Develop and deliver virtual and in-person presentations to the franchise sales network. Host 1:1 calls with franchise sales brokers and prospects. Present the marketing offering in virtual and in-person Franchise Sales Meetings as needed.
• Cross-Functional Collaboration: Partner with product, operations, creative, and growth teams to develop and deploy franchise sales marketing and sales enablement assets (e.g., email, flyers, videos, web).

Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field (preferred).
• 4+ years of experience in Marketing supporting traditional and emerging digital channels such as SEM, SEO, Display, Social, Video, Direct Mail, and Call Centers.
• Marketing Leadership experience required; experience in Marketing at the brand/enterprise level.
• Real Estate, Financial Services, or Franchise experience (preferred).
• Excellent presentation skills with the ability to speak persuasively in live or virtual settings.
• Strong copywriting and written communication skills.
• Experience deploying marketing campaigns through Salesforce or other CRM and marketing solutions.
• Working knowledge of Google Analytics or similar web analytics tools.
• Good eye for design and experience guiding design/creative partners in the development of marketing and sales enablement materials.
• Strong project management skills with the ability to track workflows and manage multiple priorities and deadlines in a fast-paced environment.
• Ability to travel up to 25%.