Sr Manager, Marketing Operations

We’re looking for a hands-on, data-driven marketing operations leader to support the marketing team across CRM, account-based marketing, marketing automation, reporting, and martech stack management. This role will help connect strategy to execution by improving how we target accounts, route and nurture leads, measure performance, and enable the systems and processes that support growth. This person will sit on the marketing team and partner closely with New Business, Client Growth, and the Local Marketing Activation (LMA) team. They will play a key role in helping Marketing operate more efficiently, generate better insights, and execute more effectively across demand generation and client-focused initiatives. What You’ll Do ABM Execution & Campaign Management Support execution of ABM programs using Demandbase and related toolsHelp manage target account selection, segmentation, account lists, and campaign deploymentCollaborate with Marketing, New Business, and Sales stakeholders to activate campaigns across priority accountsMonitor account engagement, campaign performance, and pipeline contribution to help optimize ABM efforts over timeTranslate campaign and account-level insights into actionable recommendations for the team Marketing Operations & Systems Management Own day-to-day support and optimization of key marketing systems, including Salesforce, Demandbase, HubSpot, and other marketing automation and reporting toolsHelp manage the marketing technology stack, including platform administration, integrations, vendor coordination, and ongoing process improvementMaintain strong data quality, campaign tracking, and reporting accuracy across systemsImprove lead routing, scoring, lifecycle stages, and operational workflows in partnership with Sales and cross-functional teamsTroubleshoot system, process, and reporting issues and help build scalable, repeatable solutions Local Marketing Automation Team Collaboration Contribute to LMA and CRM strategy by supporting user-level campaigns and lifecycle marketing initiatives that drive platform engagement and scale effectively across a growing audience. Reporting, Metrics & Insights Build, maintain, and improve reporting that gives Marketing and partner teams visibility into campaign performance, funnel health, account engagement, and operational efficiencyDeliver clear, actionable metrics and dashboards for marketing leadership and key stakeholdersHelp define and maintain KPIs, attribution inputs, and reporting standards across marketing programsSurface insights that help teams make better decisions about targeting, programs, and investment Lead Management & Funnel Optimization Support lead generation and nurture efforts across channels and programsEnsure leads are captured, routed, and followed up on appropriately across the funnelPartner with New Business, Client Growth, and Sales stakeholders to improve lead handoff, follow-up, and conversionHelp optimize the systems and processes that support pipeline creation and progression Cross-Functional & Team Support Manage and support a Colombia-based team memberBuild strong working relationships across Marketing, New Business, Client Growth, LMA, Sales Operations, and other partner teamsHelp establish clearer processes, stronger governance, and greater operational efficiency across marketing workflowsBring a practical, solutions-oriented mindset to improving how the team works What You Bring 8-10+ years of experience in B2B marketing, marketing operations, revenue operations, or a related functionHands-on experience with CRM and martech platforms, including Salesforce and marketing automation tools such as HubSpotExperience supporting or executing ABM programs using Demandbase or similar platformsStrong understanding of lead management, funnel stages, campaign operations, and reportingComfort managing data, dashboards, workflows, and system-driven processes with a high level of accuracy and attention to detailAbility to translate business needs into operational improvements and practical execution plansStrong collaboration skills and the ability to work effectively across Marketing, Sales, New Business, Client Growth, and LMA teamsExperience managing vendors, tools, or platform relationships is a plusStrategic thinking and sound judgment, with a willingness to be hands-on in execution What Success Looks Like ABM and marketing automation programs are executed effectively, on time, and with strong operational disciplineMarketing systems and workflows are more reliable, scalable, and easier for the team to useLead flow, routing, data quality, and funnel visibility improve measurablyLeadership has clearer reporting, better metrics, and stronger insight into performanceThe LMA team, New Business, Client Growth, and Marketing stakeholders have a dependable partner for operational support and process improvementThe marketing tech stack is managed proactively, with better visibility into performance, gaps, and opportunities