Sr. Manager, Ecommerce & Growth Marketing

Wripple's client, a bioscience company, is seeking a Los Angeles–based Senior Manager, E-commerce & Growth Marketing for a 3-month, 40-hour/week hybrid contract (3 days onsite per week) with potential to convert to full-time.

Core Expectations

E-commerce Strategy & Management

• Develop and execute the overall e-commerce strategy aligned with business objectives.
• Own the Shopify storefront, ensuring a best-in-class digital shopping experience.
• Manage the e-commerce roadmap, prioritizing enhancements that improve customer experience and business performance.
• Lead website merchandising, promotions, and product launches to support revenue growth.

Website Optimization & Analytics

• Drive conversion rate optimization (CRO) initiatives across the customer journey.
• Develop and manage an ongoing A/B testing and experimentation roadmap.
• Continuously improve website usability, navigation, personalization, and overall customer experience.
• Identify opportunities to enhance digital experiences through new features, integrations, and emerging technologies.
• Establish and monitor key performance indicators (KPIs) using Shopify, GA4, and other analytics tools to measure website performance, customer behavior, and digital commerce results.
• Ensure website functionality, quality assurance, and performance meet business expectations.

Digital Experience & Growth

• Support digital growth initiatives that increase qualified traffic, customer acquisition, and revenue.
• Partner with internal stakeholders and external agencies on paid media, affiliate marketing, SEO, and digital marketing initiatives.
• Monitor acquisition performance, customer acquisition costs (CAC), return on ad spend (ROAS), and customer lifetime value (LTV) to optimize marketing investments.
• Collaborate on lifecycle marketing initiatives that improve customer retention and repeat purchases.

Cross-Functional Leadership

• Partner closely with Marketing, Operations, IT, Customer Experience, and Business Development teams to deliver strategic initiatives.
• Manage the offshore e-commerce coordinator, agency partners, and external vendors to ensure successful execution of digital projects.
• Gather business requirements and translate them into clearly defined project plans and development priorities.
• Stay informed on industry trends, consumer behavior, and emerging e-commerce technologies to continuously improve the customer experience.

Qualifications and Success Factors

• Bachelor’s degree in Marketing, Business, Digital Marketing, E-commerce, or a related field.
• 7+ years of progressive experience in e-commerce, digital commerce, growth marketing, or digital product management.
• Proven experience managing Shopify-based direct-to-consumer businesses.
• Strong understanding of website merchandising, conversion rate optimization (CRO), customer journey optimization, and digital analytics.
• Experience with Google Analytics (GA4), Shopify Analytics, A/B testing platforms, and digital reporting tools.
• Experience working with paid digital marketing channels, SEO, CRM platforms, and customer lifecycle initiatives.
• Ability to manage multiple priorities simultaneously.
• Proven success leading cross-functional initiatives and influencing stakeholders across multiple departments.

Preferred Qualifications

• Experience within consumer health, dietary supplements, wellness, pharmaceutical, or life sciences industries.
• Experience supporting international e-commerce initiatives and multi-market Shopify environments.
• Familiarity with personalization platforms, headless commerce architecture, and modern digital commerce technologies.

Competencies & Skills

• Strategic and analytical mindset with strong problem-solving abilities.
• Excellent project management and organizational skills.
• Strong communication and cross-functional collaboration skills.
• Results-oriented with a strong sense of ownership and accountability.

About Wripple

Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business. Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent.