Sr. Manager, CRM Operations
About the role
The Senior Manager, CRM Operations leads the CRM technical and operations team and owns the technical foundation and run-state of the Digital Marketing organization’s CRM platform. This role sets direction, develops the team, and holds delivery to a high quality bar.
Responsibilities
- Owns the CRM platform product roadmap, including the sequencing of capabilities such as Data Cloud activation, IVR, and journey orchestration against business priorities.
- Owns the data delivery of campaigns end to end, ensuring the right audiences and data reach the right channels accurately and on time.
- Navigates complex, distributed data sources across the organization and resolves gaps that put campaign delivery at risk.
- Ensures deliverables are met, holding both the team and upstream data dependencies accountable to timelines.
- Partners with stakeholders who have a high-level technical understanding, translating between business intent and technical execution.
- Leads, directs, and coaches a team of solution architects, a QA developer, and the email build team.
- Establishes and enforces build, QA, and documentation standards that hold up across the team and in production.
- Manages capacity and prioritization across concurrent campaigns.
Requirements
- 7+ years of hands-on Salesforce Marketing Cloud experience, including senior technical or solution architecture work.
- Prior experience leading or managing a technical team of solution architects, developers, or QA.
- Deep expertise across Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder.
- Strong command of Salesforce data models, Data Cloud to Marketing Cloud integration, audience segmentation, and journey orchestration.
- Proven ability to navigate scattered, inconsistent data sources and deliver reliable campaign data from them.
- Experience owning a platform or product roadmap and sequencing capabilities against business priorities.
- Proven ability to set standards and build repeatable processes that a team adopts and consistently follows.
- Experience leading delivery in an agile environment.
- Hands-on experience with SQL, AMPscript, and SSJS, and with Data Extensions and relational data design.
- Strong stakeholder management skills, including translating technical detail for partners who understand it at a high level.
- Comfortable operating in a fast-moving, ambiguous environment and bringing structure to it.
Qualifications
- Education: Bachelor's degree in Computer Science, Information Technology, or related field.
- Skills: Strong command of Salesforce data models, Data Cloud to Marketing Cloud integration, audience segmentation, and journey orchestration.
- Experience: 7+ years of hands-on Salesforce Marketing Cloud experience, including senior technical or solution architecture work.
Skills and Qualifications
- Strong command of Salesforce data models, Data Cloud to Marketing Cloud integration, audience segmentation, and journey orchestration.
- Proven ability to navigate scattered, inconsistent data sources and deliver reliable campaign data from them.
- Experience owning a platform or product roadmap and sequencing capabilities against business priorities.
- Proven ability to set standards and build repeatable processes that a team adopts and consistently follows.
- Experience leading delivery in an agile environment.
- Hands-on experience with SQL, AMPscript, and SSJS, and with Data Extensions and relational data design.
- Strong stakeholder management skills, including translating technical detail for partners who understand it at a high level.
- Comfortable operating in a fast-moving, ambiguous environment and bringing structure to it.
Benefits
Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out.
Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more.
Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform Star Learning.
DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits.