Sr. Manager, CRO & Site Experience

The Role

This role will lead site conversion and funnel testing across our portfolio of DTC wellness brands.

This is a hands-on, player-coach role. You'll personally own testing on PDPs, checkout, and subscription flows, while building a small team to run the landing page optimization program. You'll report into our Growth function and work closely with Performance Creative, Analytics, and Development teams.

What you'll own

• Direct ownership of PDPs, checkout, and subscription flows. You'll personally design tests, drive execution, and surface learnings across these high-leverage surfaces.
• Landing page testing program. Leading the LP testing program. Setting prioritization, raising the bar on quality, and ensuring LP learnings reinforce the broader funnel work.
• Experimentation rigor. Ensuring tests across the program are well-designed, statistically sound, and learning-oriented — not just velocity for its own sake.
• Analytics and reporting. Reporting on test results, win rates, and funnel performance trends in a way that drives decisions.
• AI-enabled workflows. Designing how AI tooling improves site testing from variant generation to analysis to operational throughput. Tools shift quickly; we're looking for someone who thinks in workflows and outcomes rather than specific platforms.
• Team leadership. Managing and developing the LP Testing team. Setting standards, raising the bar on test quality, and helping the team grow.

What success looks like

• In year one, success means:
• - Improved site conversion rate and improved performance across our top product funnels
• - Increased subscription adoption rate
• - Stronger AOV
• - Faster experimentation velocity with maintained quality
• - Higher test win rate and clearer learning capture
• - A stronger working relationship with Growth and Performance Creative on test prioritization and execution
• - AI-enabled workflows that meaningfully improve testing production and analysis speed

What we're looking for

• DTC CRO experience. You've run high-volume site testing programs at a DTC brand. You're fluent across LP, PDP, checkout, and subscription flow optimization, and you know what good test design looks like.
• Player-coach mindset. You're equally comfortable doing the work yourself and leading a small team doing adjacent work. You don't see hands-on execution and team leadership as a trade-off.
• Strong analytical instincts. You're comfortable with funnel data, test statistics, and the difference between a real result and noise. You know how to design a test to produce a confident answer.
• Systems thinking at the program level. You can build a testing program that scales, with clear prioritization, consistent quality, and learnings that compound.
• Ai fluency at the workflow level. You design AI-enabled workflows using whatever tools fit the job and evolve them as the tooling shifts.
• Cross-functional collaboration. You partner well with Growth, Performance Creative, and Development without creating unnecessary process overhead.
• 4–7 years of relevant experience. Strong backgrounds include:
• - CRO leads at scaled DTC brands
• - Site optimization specialists from high-growth consumer companies
• - Growth marketing managers with deep testing backgrounds
• - Experience managing junior testers or analysts
• - Familiarity with site testing tools (Optimizely, VWO, Intelligems, etc.)

What We Offer

• Salary: $130,000 - $150,000
• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside