Sr E-Commerce Manager

Position Objective

The E-Commerce Business Development Manager will lead the digital commerce strategy for our portfolio of consumer and contractor products, driving growth across D2C, retail partner platforms, and marketplaces.

Responsibilities

• Develop and execute a comprehensive eCommerce strategy across owned (D2C) and third-party platforms (Amazon, Walmart, Target, Home Depot, Lowe’s, etc.) for our Home Finishing and Professional Finishing businesses.
• Partner with Contractor eCommerce customers and third-party sellers that balances channel conflict with opportunity ensuring we are providing a consistent, best-in-class brand experience.
• Align digital initiatives with brand, sales, and fulfilment teams to ensure cohesive execution.
• Lead digital transformation efforts to ensure we are continually evolving along with our customers.
• Own the eCommerce business, driving profitable growth across D2C and retail.com channels.
• Collaborate with Marketing team to manage eCommerce media and technology budgets; negotiate contracts with agencies, marketplaces, and vendors.
• Ensure excellence in digital shelf execution: work with the internal Marketing team for content strategy and creation, ratings & reviews, search visibility, and availability.
• Partner with retail media teams to maximize ROI on paid search, display, and sponsored product campaigns.
• Monitor competitor activity and category trends to inform strategy.
• Champion a consumer-first approach to digital engagement, personalization, and loyalty.
• Leverage first-party and third-party data to inform targeting, segmentation, and lifecycle marketing.
• Collaborate with analytics teams to build dashboards and insights that drive decision-making.
• Ensure compliance with data privacy regulations and MAP (Minimum Advertised Price) policies.
• Work with broader teams for eCommerce platform selection, integrations, and enhancements (e.g., Shopify, Klarna, etc.).
• Work closely with IT, logistics, and customer service to ensure operational excellence.
• Drive automation and scalability across digital commerce operations.
• Explore emerging technologies such as AI-driven personalization, social commerce, and voice commerce.
• Lead and develop a team of eCommerce specialists; provide coaching, performance management, and career development.
• Foster a culture of innovation, agility, and continuous improvement.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred) or an equivalent combination of education, training, and experience as determined by the hiring manager and Human Resources.
• 10+ years of experience in eCommerce or digital marketing, with at least 5 in consumer products goods or fast moving consumer goods.
• Proven success managing eCommerce across multiple channels and platforms.
• Deep understanding of CPG dynamics, shopper behavior, and omnichannel retail.
• Strong analytical skills with experience in performance marketing and data-driven decision-making.
• Expertise in digital shelf optimization, retail media, and eCommerce merchandising.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Agile mindset with a passion for innovation and continuous improvement.