Sr. E-Commerce Manager

About the role

The organization operates in the health and wellness industry, focusing on providing products that promote longer, healthier lives. It emphasizes individual uniqueness, self-empowerment, and integrity, fostering a culture that supports both personal and professional development.

The Sr. E-commerce Manager is responsible for optimizing and growing the organization's direct-to-consumer (D2C) online storefronts. This role significantly impacts digital revenue by managing day-to-day operations, enhancing the customer journey, and collaborating across digital, design, marketing, and agency teams to drive continuous improvement.

Responsibilities

• Develop and contribute to the overall DTC strategy, including web and CRM plans and competitive analyses.
• Manage daily operations of the Shopify storefront, including product catalogs and promotional calendars.
• Collaborate with internal teams to create and optimize consumer-facing web content.
• Enhance on-site search, filtering, and navigation to improve the shopping experience.
• Research and implement Shopify apps to support growth initiatives.
• Ensure technical integration between storefront, development teams, and marketing tools.
• Monitor site health using web management tools.
• Administer tagging and tracking infrastructure via Google Tag Manager and Google Analytics 4.
• Analyze and report key retail metrics regularly.
• Plan and execute A/B testing and conversion rate optimization strategies using testing suites.
• Use behavioral data tools to identify and resolve purchase funnel issues.
• Manage cross-functional projects and coordinate web updates with marketing and inventory cycles.

Requirements

• Experience with Shopify and DTC web strategy.
• Proficiency in Google Tag Manager and Google Analytics 4.
• Strong analytical skills and data-driven decision making.
• Knowledge of CRM and email marketing platforms (e.g., Klaviyo).
• Ability to manage cross-functional teams and external partners.
• Familiarity with A/B testing tools and behavioral insight technologies.
• Effective communication skills.
• Self-motivated and able to work independently.

Pay

Salary range: 125,000 to 156,000 USD.