Sr. E-commerce Account Manager
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information, not invent or summarize away detail. So we need to include details from the posting.
Let's parse content.
ABOUT US: "Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy."
THE ROLE: "As Sr. E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Amazon, Walmart, and other retail platforms. You will achieve commercial goals by ensuring content optimization, excellent campaign execution, and sales-driving activities that are fully aligned with our brand strategy and customer needs. Reporting to the Head of Sales Natural Foods, you are a key member of the U.S. Sales Team, collaborating closely with marketing, category, and global eCommerce colleagues to accelerate our digital growth. Taking full ownership of Paid Search, DSP, Digital Shelf management, pricing, and portal operations, the Account Manager will ensure strategies are tailored to each platform, executed with precision, and aligned with Lotus’s overall business objectives. This role combines strategic and operational responsibilities to optimize the company’s digital presence, enhance brand visibility, and drive revenue growth. You will own platform health, oversee retail media planning, and translate insights into actionable strategies that drive revenue, expand distribution, and increase market share."
SCOPE: bullet points.
Daily Operations & Platform Management:
- Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms.
- Conduct content and PDP audits, and manage Brand Store updates.
- Maintain scorecards, and pacing tools (including MTD pacing, weekly order review, forecast, and finance check-ins).
Commercial Planning & Financial Management:
- Collaborate on promotional planning and ensure strong execution
- Support trade spend tracking, true-ups, and TPM checkbook analysis.
- Own account forecasting and operational troubleshooting in close partnership with the supply chain team
Paid Media & Advertising:
- Partner with internal teams and external agencies (e.g., Tinuiti, Amazon, Walmart, Instacart, Costco, Target) to plan, launch, and optimize paid search, DSP, and retail media campaigns.
- Manage media planning and strategy (annual/monthly plans, ROAS targets, budget splits, ecommerce scorecard).
- Execute campaign setup and launch across platforms.
- Perform optimization and bid management (keyword targeting, budget reallocation, ACoS goals).
- Leverage Amazon Marketing Cloud for insights and advanced targeting (audience testing).
- Conduct search terms analysis for trends and insights applicable to paid search strategy.
- Review Amazon AMS spend pacing and adjust strategy as needed.
- Perform paid search campaign optimization for Amazon, Walmart, Instacart, Costco, Thrive, and Target.
- Review DSP ads and conduct pulse checks.
Reporting, Insights & Communication:
- Prepare and deliver weekly, monthly, and global business recaps.
- Provide detailed performance insights, visualizations, and actionable recommendations.
- Conduct competitive benchmarking (SOV, media trends, category performance).
- Communicate campaign impact and partner with internal teams and stakeholders.
- Refresh monthly Amazon Ads and Walmart Ads performance recaps for global connects.
Strategy & Innovation:
- Pilot new retail media formats and explore beta features.
- Develop audience strategies using 1P/retailer data.
- Support A/B testing (creative tests, placements tests, dayparting).
- Analyze search term reports, category trends, and competitor activity to identify growth opportunities and inform content, pricing, and media strategies.
Cross-Functional Collaboration & Relationships:
- Coordinate with brand (global/local), insights, and category teams for media plan alignment.
- Work cross-functionally with marketing and creative to request content updates for key seasons, new item launches, and ad hoc as needed.
- Build strong relationships with platform partners ensuring deliverables and opportunities are leveraged.
EXPERIENCE:
- Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
- Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in Excel or similar tools for reporting and data analysis.
- Proven ability to optimize product listings and manage compliance responsibilities on Amazon.
BENEFITS:
- Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.
We need to decide sections: About the role (maybe combine ABOUT US and THE ROLE? The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should have sections named exactly those headings if content exists.
Thus:
About the role
-> content from THE ROLE paragraph (maybe also ABOUT US? Actually "About the role" likely refers to description of role, not company. The ABOUT US is company overview; maybe we could include that under About the role? But they said "About the role" heading; we could put the role description there. The company overview could be omitted? It's substantive but not about role. However they didn't give a heading for company overview; we could incorporate into About the role? Might be okay. But better to keep company overview as part of About the role? The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but they gave examples. Probably they expect only those headings. So we need to map content to those headings.
Thus:
About the role: includes THE ROLE paragraph (maybe also ABOUT US? but that's about company). Could include both? Might be okay but risk of being considered filler? The ABOUT US is substantive about company; but not about role. However they didn't give a heading for company; maybe we can omit it? But they said preserve ALL substantive information; do NOT invent or summarize away detail. If we omit ABOUT US, we lose substantive info. So we need to include it somewhere. Could we put it under About the role as a preamble? That would still be about the role? Might be acceptable.
Alternatively, we could create a heading "About the company" but not in list; but they said use those headings as examples, not exclusive? The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." suggests those are examples, not exhaustive list. So we could add other headings like "About the company". But safer to follow examples? Usually they'd want only those headings. However they said "Prefer a few substantive sections over many thin ones." So maybe we should combine company overview into About the role.
Thus About the role section will contain both company overview and role description.
Responsibilities: from SCOPE bullet points (maybe grouped under Responsibilities). We'll need to output - for each duty.
Requirements, Qualifications, Skills: we have EXPERIENCE list which includes experience, expertise, skills. We could split: Requirements (experience), Qualifications (expertise), Skills (analytical, Excel, etc). But we can also combine into one section if we want fewer sections. However they said prefer a few substantive sections over many thin ones. So we could have one section for Requirements/Qualifications/Skills combined? But they gave separate headings as examples; we could still use them if we have content. Let's see if we can split meaningfully.
EXPERIENCE bullet points:
- Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
- Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in Excel or similar tools for reporting and data analysis.
- Proven ability to optimize product listings and manage compliance responsibilities on Amazon.
We could map:
Requirements: Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
Qualifications: Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
Skills: Strong analytical skills..., Demonstrated success..., Excellent analytical skills..., Proficiency in Excel..., Proven ability to optimize product listings...
But note there are duplicate analytical skills lines; we could combine.
We'll output each as
- .
Benefits: from BENEFITS paragraph.
Pay and Schedule: not present, so omit.
Now we need to ensure we don't include boilerplate like cookie/navigation/legal/EEO etc. None present.
Now produce HTML fragment.
Structure:
About the role
Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy. As Sr. E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Amazon, Walmart, and other retail platforms. You will achieve commercial goals by ensuring content optimization, excellent campaign execution, and sales-driving activities that are fully aligned with our brand strategy and customer needs. Reporting to the Head of Sales Natural Foods, you are a key member of the U.S. Sales Team, collaborating closely with marketing, category, and global eCommerce colleagues to accelerate our digital growth. Taking full ownership of Paid Search, DSP, Digital Shelf management, pricing, and portal operations, the Account Manager will ensure strategies are tailored to each platform, executed with precision, and aligned with Lotus’s overall business objectives. This role combines strategic and operational responsibilities to optimize the company’s digital presence, enhance brand visibility, and drive revenue growth. You will own platform health, oversee retail media planning, and translate insights into actionable strategies that drive revenue, expand distribution, and increase market share.
Responsibilities
- Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms
for prose. We must preserve all substantive information, not invent or summarize away detail. So we need to include details from the posting. Let's parse content. ABOUT US: "Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy." THE ROLE: "As Sr. E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Amazon, Walmart, and other retail platforms. You will achieve commercial goals by ensuring content optimization, excellent campaign execution, and sales-driving activities that are fully aligned with our brand strategy and customer needs. Reporting to the Head of Sales Natural Foods, you are a key member of the U.S. Sales Team, collaborating closely with marketing, category, and global eCommerce colleagues to accelerate our digital growth. Taking full ownership of Paid Search, DSP, Digital Shelf management, pricing, and portal operations, the Account Manager will ensure strategies are tailored to each platform, executed with precision, and aligned with Lotus’s overall business objectives. This role combines strategic and operational responsibilities to optimize the company’s digital presence, enhance brand visibility, and drive revenue growth. You will own platform health, oversee retail media planning, and translate insights into actionable strategies that drive revenue, expand distribution, and increase market share." SCOPE: bullet points. Daily Operations & Platform Management: - Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms. - Conduct content and PDP audits, and manage Brand Store updates. - Maintain scorecards, and pacing tools (including MTD pacing, weekly order review, forecast, and finance check-ins). Commercial Planning & Financial Management: - Collaborate on promotional planning and ensure strong execution - Support trade spend tracking, true-ups, and TPM checkbook analysis. - Own account forecasting and operational troubleshooting in close partnership with the supply chain team Paid Media & Advertising: - Partner with internal teams and external agencies (e.g., Tinuiti, Amazon, Walmart, Instacart, Costco, Target) to plan, launch, and optimize paid search, DSP, and retail media campaigns. - Manage media planning and strategy (annual/monthly plans, ROAS targets, budget splits, ecommerce scorecard). - Execute campaign setup and launch across platforms. - Perform optimization and bid management (keyword targeting, budget reallocation, ACoS goals). - Leverage Amazon Marketing Cloud for insights and advanced targeting (audience testing). - Conduct search terms analysis for trends and insights applicable to paid search strategy. - Review Amazon AMS spend pacing and adjust strategy as needed. - Perform paid search campaign optimization for Amazon, Walmart, Instacart, Costco, Thrive, and Target. - Review DSP ads and conduct pulse checks. Reporting, Insights & Communication: - Prepare and deliver weekly, monthly, and global business recaps. - Provide detailed performance insights, visualizations, and actionable recommendations. - Conduct competitive benchmarking (SOV, media trends, category performance). - Communicate campaign impact and partner with internal teams and stakeholders. - Refresh monthly Amazon Ads and Walmart Ads performance recaps for global connects. Strategy & Innovation: - Pilot new retail media formats and explore beta features. - Develop audience strategies using 1P/retailer data. - Support A/B testing (creative tests, placements tests, dayparting). - Analyze search term reports, category trends, and competitor activity to identify growth opportunities and inform content, pricing, and media strategies. Cross-Functional Collaboration & Relationships: - Coordinate with brand (global/local), insights, and category teams for media plan alignment. - Work cross-functionally with marketing and creative to request content updates for key seasons, new item launches, and ad hoc as needed. - Build strong relationships with platform partners ensuring deliverables and opportunities are leveraged. EXPERIENCE: - Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG - Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing. - Strong analytical skills to assess campaign performance and make data-driven decisions. - Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance. - Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies. - Proficiency in Excel or similar tools for reporting and data analysis. - Proven ability to optimize product listings and manage compliance responsibilities on Amazon. BENEFITS: - Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave. We need to decide sections: About the role (maybe combine ABOUT US and THE ROLE? The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should have sections named exactly those headings if content exists.
Thus:
About the role
-> content from THE ROLE paragraph (maybe also ABOUT US? Actually "About the role" likely refers to description of role, not company. The ABOUT US is company overview; maybe we could include that under About the role? But they said "About the role" heading; we could put the role description there. The company overview could be omitted? It's substantive but not about role. However they didn't give a heading for company overview; we could incorporate into About the role? Might be okay. But better to keep company overview as part of About the role? The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but they gave examples. Probably they expect only those headings. So we need to map content to those headings.
Thus:
About the role: includes THE ROLE paragraph (maybe also ABOUT US? but that's about company). Could include both? Might be okay but risk of being considered filler? The ABOUT US is substantive about company; but not about role. However they didn't give a heading for company; maybe we can omit it? But they said preserve ALL substantive information; do NOT invent or summarize away detail. If we omit ABOUT US, we lose substantive info. So we need to include it somewhere. Could we put it under About the role as a preamble? That would still be about the role? Might be acceptable.
Alternatively, we could create a heading "About the company" but not in list; but they said use those headings as examples, not exclusive? The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." suggests those are examples, not exhaustive list. So we could add other headings like "About the company". But safer to follow examples? Usually they'd want only those headings. However they said "Prefer a few substantive sections over many thin ones." So maybe we should combine company overview into About the role.
Thus About the role section will contain both company overview and role description.
Responsibilities: from SCOPE bullet points (maybe grouped under Responsibilities). We'll need to output - for each duty.
Requirements, Qualifications, Skills: we have EXPERIENCE list which includes experience, expertise, skills. We could split: Requirements (experience), Qualifications (expertise), Skills (analytical, Excel, etc). But we can also combine into one section if we want fewer sections. However they said prefer a few substantive sections over many thin ones. So we could have one section for Requirements/Qualifications/Skills combined? But they gave separate headings as examples; we could still use them if we have content. Let's see if we can split meaningfully.
EXPERIENCE bullet points:
- Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
- Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in Excel or similar tools for reporting and data analysis.
- Proven ability to optimize product listings and manage compliance responsibilities on Amazon.
We could map:
Requirements: Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
Qualifications: Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
Skills: Strong analytical skills..., Demonstrated success..., Excellent analytical skills..., Proficiency in Excel..., Proven ability to optimize product listings...
But note there are duplicate analytical skills lines; we could combine.
We'll output each as
- .
Benefits: from BENEFITS paragraph.
Pay and Schedule: not present, so omit.
Now we need to ensure we don't include boilerplate like cookie/navigation/legal/EEO etc. None present.
Now produce HTML fragment.
Structure:
About the role
Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy. As Sr. E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Amazon, Walmart, and other retail platforms. You will achieve commercial goals by ensuring content optimization, excellent campaign execution, and sales-driving activities that are fully aligned with our brand strategy and customer needs. Reporting to the Head of Sales Natural Foods, you are a key member of the U.S. Sales Team, collaborating closely with marketing, category, and global eCommerce colleagues to accelerate our digital growth. Taking full ownership of Paid Search, DSP, Digital Shelf management, pricing, and portal operations, the Account Manager will ensure strategies are tailored to each platform, executed with precision, and aligned with Lotus’s overall business objectives. This role combines strategic and operational responsibilities to optimize the company’s digital presence, enhance brand visibility, and drive revenue growth. You will own platform health, oversee retail media planning, and translate insights into actionable strategies that drive revenue, expand distribution, and increase market share.
Responsibilities
- Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The "e.g." suggests those are examples, not exhaustive list. So we could add other headings like "About the company". But safer to follow examples? Usually they'd want only those headings. However they said "Prefer a few substantive sections over many thin ones." So maybe we should combine company overview into About the role.
Thus About the role section will contain both company overview and role description.
Responsibilities: from SCOPE bullet points (maybe grouped under Responsibilities). We'll need to output - for each duty.
Requirements, Qualifications, Skills: we have EXPERIENCE list which includes experience, expertise, skills. We could split: Requirements (experience), Qualifications (expertise), Skills (analytical, Excel, etc). But we can also combine into one section if we want fewer sections. However they said prefer a few substantive sections over many thin ones. So we could have one section for Requirements/Qualifications/Skills combined? But they gave separate headings as examples; we could still use them if we have content. Let's see if we can split meaningfully.
EXPERIENCE bullet points:
- Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
- Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
- Strong analytical skills to assess campaign performance and make data-driven decisions.
- Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency in Excel or similar tools for reporting and data analysis.
- Proven ability to optimize product listings and manage compliance responsibilities on Amazon.
We could map:
Requirements: Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
Qualifications: Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
Skills: Strong analytical skills..., Demonstrated success..., Excellent analytical skills..., Proficiency in Excel..., Proven ability to optimize product listings...
But note there are duplicate analytical skills lines; we could combine.
We'll output each as
- .
Benefits: from BENEFITS paragraph.
Pay and Schedule: not present, so omit.
Now we need to ensure we don't include boilerplate like cookie/navigation/legal/EEO etc. None present.
Now produce HTML fragment.
Structure:
About the role
Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy. As Sr. E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Amazon, Walmart, and other retail platforms. You will achieve commercial goals by ensuring content optimization, excellent campaign execution, and sales-driving activities that are fully aligned with our brand strategy and customer needs. Reporting to the Head of Sales Natural Foods, you are a key member of the U.S. Sales Team, collaborating closely with marketing, category, and global eCommerce colleagues to accelerate our digital growth. Taking full ownership of Paid Search, DSP, Digital Shelf management, pricing, and portal operations, the Account Manager will ensure strategies are tailored to each platform, executed with precision, and aligned with Lotus’s overall business objectives. This role combines strategic and operational responsibilities to optimize the company’s digital presence, enhance brand visibility, and drive revenue growth. You will own platform health, oversee retail media planning, and translate insights into actionable strategies that drive revenue, expand distribution, and increase market share.
Responsibilities
- Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms
- .
Benefits: from BENEFITS paragraph.
Pay and Schedule: not present, so omit.
Now we need to ensure we don't include boilerplate like cookie/navigation/legal/EEO etc. None present.
Now produce HTML fragment.
Structure:
About the role
Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy. As Sr. E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Amazon, Walmart, and other retail platforms. You will achieve commercial goals by ensuring content optimization, excellent campaign execution, and sales-driving activities that are fully aligned with our brand strategy and customer needs. Reporting to the Head of Sales Natural Foods, you are a key member of the U.S. Sales Team, collaborating closely with marketing, category, and global eCommerce colleagues to accelerate our digital growth. Taking full ownership of Paid Search, DSP, Digital Shelf management, pricing, and portal operations, the Account Manager will ensure strategies are tailored to each platform, executed with precision, and aligned with Lotus’s overall business objectives. This role combines strategic and operational responsibilities to optimize the company’s digital presence, enhance brand visibility, and drive revenue growth. You will own platform health, oversee retail media planning, and translate insights into actionable strategies that drive revenue, expand distribution, and increase market share.
Responsibilities
- Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms