Sr Director, of Marketing Technology

About the role

The Senior Director, Marketing Technology at Beast Industries will be responsible for architecting a modern, AI-first MarTech ecosystem. Beast Industries, founded by MrBeast, reaches over 100M+ people and operates across digital media, philanthropy, consumer products, and innovative business initiatives. The ideal candidate will bring extensive experience in marketing technology, digital transformation, and enterprise-level MarTech platforms.

Responsibilities

• Serve as a key marketing technology leader, establishing the technical standards, governance model, and team structure from the ground up.
• Partner closely with Marketing, IT, Data, Revenue Operations, and Product leadership to align technology priorities and roadmaps.
• Own the platform roadmap for systems that touch millions, driving from evaluation to adoption with a clear sense of urgency.
• Build and scale a high-performing team across marketing operations, automation, customer data, and platform administration — starting foundational and growing into a multi-team org over time.
• Drive customer data strategy, segmentation, identity resolution, and audience activation, and build measurement frameworks.

Requirements

• AI-Native: Experience using AI to enhance marketing output and a vision for its future applications.
• Battle-Tested: Proven experience operating enterprise MarTech platforms at scale, such as Braze or Salesforce.
• Outcome Owner: A track record of scaling marketing technology that drives measurable growth.
• Leader: Ability to operate in high ambiguity, influence executive stakeholders, and attract top-tier talent.

Qualifications

• 10+ years in marketing technology, marketing operations, or digital transformation.
• 5+ years leading managers and cross-functional teams in complex enterprise environments.
• Demonstrated experience implementing and scaling enterprise MarTech platforms (Braze, Salesforce, etc) and ecosystems (CDP, marketing automation, CRM, analytics).
• Proven ability to influence executive stakeholders and drive organization-wide transformation.

Skills

• Experience with AI-enabled marketing transformation.
• Experience supporting global or multi-brand organizations.

Benefits

• Equity: Highly competitive equity package designed for a foundational hire.
• Hybrid Model: Expected 3 days per week in-office (Bay Area or NYC).
• Benefits: Competitive salary, medical, dental, vision insurance, company-paid life insurance, HSA contributions, 401k plan with safe harbor company matching, flexible vacation policy, and paid company holidays.
• The Perks: Opportunities to redefine entertainment and storytelling at global scale, with a team that influences culture in real-time.