Sr Director, Marketing

Purpose of Job

The Sr. Director, Marketing is responsible for developing and executing comprehensive brand marketing strategies to drive growth and enhance brand recognition. This role will oversee traditional and digital marketing channels, including PR, Events, Social Media, Community Engagement, Content Marketing, Broadcast, Out-of-Home (OOH), and Print. The Sr. Director will collaborate closely with internal teams and external agencies to ensure cohesive brand messaging across all platforms.

Key Responsibilities

• Develop and implement annual branding, PR, and events roadmap to support company growth strategies.

• Lead and manage all brand marketing initiatives, including PR, Events, Social Media, Community, Content Marketing, Broadcast, OOH, and Print to enhance brand presence and customer acquisition at optimized costs.

• Manage relationships with external advertising and media agencies to craft and execute effective brand and product messaging for both internal and external audiences.

• Oversee Content Marketing strategy to maximize the visibility of Newegg content creators, increasing brand awareness, visitor engagement, and conversions.

• Maintain and enforce corporate branding guidelines in collaboration with internal Creative Services and agency partners.

• Work cross-functionally with marketing, merchandising, web operations, graphic design, and customer service teams to ensure an integrated promotional strategy and cohesive customer experience.

• Collaborate with internal business partners to develop strategic plans and meet high-priority deadlines, aligning marketing efforts with business objectives.

• Establish and drive brand-building initiatives to enhance Newegg’s reputation and market positioning.

• Monitor industry trends, media developments, and market challenges, leveraging insights to protect and grow the brand.

• Provide leadership, mentorship, and professional development opportunities to team members, ensuring high performance and collaboration.

• Manage multiple projects in a dynamic, fast-paced environment, maintaining focus under high-pressure situations.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

• Minimum of 12 years of marketing experience, with a strong background in brand strategy, PR, and content marketing.

• At least 9 years of supervisory experience leading marketing teams.

• Proven expertise in developing brand strategies, including brand promise creation, product architecture, and visual identity management.

• Strong experience with PR, Events, Social Media, Community Engagement, and Broadcast Marketing.

• Demonstrated success in media relations, brand refresh execution, and strategies to increase brand recognition.

• Deep understanding of media industry trends and ability to navigate brand challenges effectively.

• Proficiency in social media marketing tools (e.g., Hootsuite Enterprise, Radian6, Adobe Analytics, Shoutlet).

• Knowledge of PR wire distribution platforms (BusinessWire, Meltwater) and media monitoring tools (Cision, etc.).

• Strong project management skills with the ability to manage multiple priorities in a deadline-driven environment.

• Excellent written, analytical, and presentation skills.

• Strong interpersonal skills to collaborate effectively across all levels of the organization and with external stakeholders.

Preferred Qualifications

• Experience in agency environments is a plus.

• Proven ability to handle high-stress situations and resolve personnel issues effectively.

• Strong analytical mindset with a data-driven approach to marketing decision-making.