Sr. Director of Marketing

About the role

Century is one of the nation’s largest debt settlement companies, helping consumers resolve their unsecured debts. This is an exciting opportunity to join a high-growth, evolving, proven, and successful organization with a culture built on caring for clients and employees for over 25 years. The Senior Director of Marketing is responsible for developing and leading Century’s overall marketing strategy to support sustainable, profitable growth and long-term brand strength in a debt settlement environment.

This leader will balance aggressive growth targets with disciplined customer acquisition economics, marketing technology rigor, compliance, and tight coordination with Sales, Operations, and Client Services to ensure long-term portfolio performance. The role is equal parts growth leader, technical marketer, and financial steward, reporting directly to the CEO.

Responsibilities

• Marketing Strategy & Lead Generation: Own and continuously optimize the end-to-end marketing strategy, including:
  • Channel mix optimization across paid digital, organic, direct mail, social media, and affiliate/partnership channels
  • Marketing automation, lead scoring, nurture sequences, and attribution modeling
  • Media planning, vendor management, creative testing, and budget allocation
  Partner with Sales and Business Development to align lead volumes, quality, and timing with enrollment capacity and CAC targets. Establish campaign playbooks, creative standards, messaging frameworks, and compliance review processes aligned with FTC regulations and debt-settlement advertising guidelines. Monitor real-time and cohort-based performance metrics (CPL, CPA, lead-to-enrollment rate, channel ROAS) at campaign and macro levels.
• Social Media & Brand: Own social media strategy and execution across all platforms:
  • Content calendar development, community management, reputation monitoring, and paid social campaigns
  • Organic brand building reinforcing Century's trust, experience, and integrity positioning
  • Social listening and sentiment analysis to inform messaging and identify emerging consumer concerns
  Ensure social content meets regulatory and compliance standards. Partner with Client Services to amplify client success stories and testimonials within compliance guidelines.
• Marketing Technology & Analytics: Own the marketing technology stack and ensure it operates as a unified, measurable system:
  • CRM integration, marketing automation platforms, call tracking, analytics tools, and reporting infrastructure
  • Multi-touch attribution models reflecting channel contribution
  • A/B testing programs across channels, creative, landing pages, and audience segments
  Partner with IT and Data teams to ensure clean data flows, proper tagging, and reliable reporting pipelines. Deliver weekly and monthly performance dashboards to executive leadership with clear insight-to-action analysis.
• Direct Mail & Offline Channels: Own the direct mail program end-to-end:
  • List strategy, segmentation, creative development, print production, and fulfillment vendor management
  • Testing cadence for offer, format, copy, and audience variables
  • Response tracking, match-back analysis, and integration with digital attribution
  Evaluate and scale additional offline channels (radio, TV, OTT/CTV) where unit economics support growth. Ensure all direct mail creative and offers comply with state and federal debt settlement advertising regulations.
• Budgeting, Forecasting & Capacity Planning: Own the marketing budget, including media spend, technology, vendor costs, creative production, and headcount:
  • Build and maintain lead generation forecasts tied to channel performance assumptions, seasonality, Sales capacity, and enrollment throughput constraints
  • Partner with Finance to model scenarios and trade-offs between growth, margins, and service capacity
  • Use data to proactively adjust spend allocation, channel mix, and targets based on performance trends
• CAC Management & Unit Economics: Own Customer Acquisition Cost (CAC) and contribution margin at the channel and cohort level:
  • Ensure marketing strategies scale profitably, evaluating CAC payback periods by channel and campaign type
  • Balance lead volume growth with cost-per-lead discipline and enrollment quality
  • Establish guardrails for acceptable CAC by channel and ensure adherence across all programs
  Partner with Sales and Finance to continuously improve unit economics and marketing ROI.
• Team Leadership & Performance Management: Build a performance-driven culture rooted in accountability, transparency, and data-driven decision-making:
  • Lead, coach, and develop Marketing Managers, channel specialists, and creative resources
  • Design and manage team goals and incentives aligned with lead quality, enrollment outcomes, downstream retention, and portfolio performance
  • Ensure adherence to company, regulatory, compliance, and brand standards
  • Address compliance failures, brand inconsistencies, or escalations in collaboration with stakeholders
  • Recruit, onboard, and scale the team in line with growth plans

Requirements

• 7-10+ years of marketing leadership experience, preferably in regulated, high-consideration consumer environments (financial services, debt relief, lending, insurance, or similar)
• Demonstrated command of marketing technology stacks including CRM, automation, analytics, and attribution platforms
• Proven experience building and scaling direct mail programs alongside digital acquisition channels
• Strong track record managing multi-million-dollar marketing budgets with CAC and ROI accountability
• Experience managing managers and scaling marketing teams across multiple disciplines
• Demonstrated ability to balance creativity, compliance, and performance in consumer-facing campaigns
• High integrity and sound judgment in consumer-impacting marketing decisions

Skills

• Strategic Leadership: Balancing aggressive growth targets with long-term portfolio performance and brand equity
• Technical Marketing Acumen: Deep fluency in marketing automation, CRM platforms, analytics tools, attribution modeling, and data infrastructure
• Analytical Rigor: Designing measurable campaigns, building attribution frameworks, and using funnel, cohort, and post-enrollment metrics to guide action
• Direct Response Expertise: Proven ability to build, test, and scale direct mail and multi-channel acquisition programs
• Social Media Proficiency: Strategic and executional command of organic, paid, and reputation management across platforms
• Financial Acumen: Owning budgets, forecasts, and unit economics with clear CAC accountability
• People Leadership: Experience building, coaching, and scaling high-performance marketing teams
• Cross-Functional Influence: Aligning Sales, Operations, and Finance around shared outcomes and accountability
• Compliance Orientation: Embedding FTC guidelines, state regulations, and ethical advertising into all marketing activity

Benefits

• Competitive compensation package
• Career development and growth opportunities through performance and career pathing
• 100% premiums paid on Basic Life insurance, AD&D, Short-Term Disability, and Long-Term Disability
• Affordable Medical, Dental, and Vision coverage beginning on the first day of employment with generous employer contribution
• Optional Supplemental Insurance for Life Insurance, Critical Illness, and Accident
• Employee Recognition Programs (Standing Ovation, Voice of Support, and Time in Service Bonus)
• 401K plan with 100% matching up to 4% and immediately vested
• No-cost Employee Assistance Program and Travel Assistance
• Generous PTO package starting on day 1 and increasing after the first year
• Commitment to employee communication through suggestions and engagement surveys
• Experienced leadership team with decades of industry experience