Director of Marketing

About The Salty

The Salty Donut is a chef-driven, craft donut and coffee shop built on creativity, quality, and unforgettable guest experiences. We make everything in-house, use only the best ingredients, and obsess over hospitality. As we grow, we're building a marketing engine that is both creatively bold and commercially strong — and this role is central to that evolution.

The Role

We're looking for a Marketing Director to lead The Salty's marketing strategy and execution, partnering closely with the Founder + Chief Brand Officer to turn the brand vision into thoughtful, high-performing marketing across launches, loyalty, local store marketing, partnerships, paid performance, and customer-facing campaigns. This person should be equally comfortable thinking about brand storytelling, customer behavior, performance marketing, KPI accountability, and the execution required to grow a multi-unit consumer business. You should understand how to build demand, drive repeat visits, support store-level performance, and ensure marketing is both creatively strong and commercially effective.

What You'll Do

• Lead overall marketing strategy across launches, LTOs, retail products, partnerships, loyalty, local store marketing, and seasonal moments
• Partner with the Founder + Chief Brand Officer to translate brand direction into cohesive, high-impact marketing across all customer-facing channels and markets
• Build and manage the annual and quarterly marketing calendar, turning company priorities into campaign plans and channel priorities
• Oversee marketing execution across product launches, retail products, partnerships, loyalty/CRM, local store marketing, paid media, influencer/PR, and in-store marketing
• Develop strategies that drive customer acquisition, retention, frequency, traffic, and revenue growth across new and existing markets
• Own marketing KPI tracking and performance reporting across CAC, ROAS, LTV, repeat rate, retention, traffic, conversion, loyalty engagement, campaign ROI, and store-level sales impact
• Use performance insights to guide channel strategy, offer strategy, and marketing investment priorities
• Partner cross-functionally with operations, finance, social, and creative to ensure marketing initiatives are strategically sound, measurable, and operationally executable
• Help build the systems, processes, and team structure needed for the marketing function to scale over time

What We're Looking For

• Senior-level marketing experience in hospitality, retail, food & beverage, or consumer lifestyle brands
• Deep understanding of both brand-building and performance marketing
• Strong grasp of customer acquisition, retention, loyalty, paid media, local store marketing, and marketing analytics
• Comfortable owning KPIs, budgets, channel performance, and measurable growth targets
• Strategic but hands-on; able to operate inside a founder-led business
• Excited by the opportunity to help scale a brand with a strong identity and loyal customer base

Join The Craze

If you're ready to lead high-impact marketing for a fast-growing, culture-driven brand, we'd love to meet you.