Sr Digital Specialist - Digital Insights

About the role

The Senior Digital Insights Specialist is responsible for developing and advancing Amway's global digital measurement, analytics, and insights capabilities. This role transforms data from across the digital ecosystem into actionable insights that inform marketing effectiveness, customer and ABO engagement, and digital experience optimization.

Responsibilities

• Lead the development of global digital measurement frameworks that connect marketing performance, customer engagement, and business outcomes.
• Define KPI models and success metrics aligned to enterprise priorities, including ABO engagement, customer experience, and digital ecosystem performance.
• Translate business objectives into measurable digital analytics and insights structures.
• Establish standards for performance measurement, benchmarking, and insight generation across markets.
• Aggregate and connect data across web, app, CRM, SEO, paid media, social, and customer experience platforms to create a unified view of performance.
• Partner with Technology and Data teams on the design, implementation, and evolution of the digital data layer, including strategy and tracking standards.
• Support the evolution of scalable data architecture that enables reliable reporting, attribution, and advanced analytics use cases.
• Identify gaps in data capture and collaborate with Technology teams to improve data completeness, quality, and usability.
• Develop and maintain reporting dashboards, KPI scorecards, and performance reporting frameworks.
• Deliver regular analysis of digital performance, highlighting trends, risks, opportunities, and optimization recommendations.
• Enable innovative and scalable ways for teams to discover, access, and interact with digital insights, including: self-service insights dashboards and tools / searchable insight libraries / AI-assisted insight discovery / automated insight alerts, summaries, and performance narratives.
• Improve the accessibility, usability, and discoverability of insights so that stakeholders across global markets can independently find and apply data to decision-making.
• Support monthly and quarterly business reviews with performance storytelling and data-driven recommendations.
• Oversee social listening and competitive intelligence programs to monitor brand sentiment, category trends, share of voice, and competitor performance.
• Analyze market and customer conversations to identify emerging opportunities and risks.
• Integrate social and competitive insights into broader digital performance reporting and strategy development.
• Provide continuous visibility into brand health and category dynamics.
• Support testing and experimentation efforts across digital experiences, campaigns, CRM journeys, and content ecosystems.
• Analyze A/B tests and performance experiments to identify drivers of conversion, engagement, and retention.
• Provide insights that inform optimization of digital experiences and marketing effectiveness.
• Establish best practices for experimentation analysis and learning documentation.
• Partner with Technology, Data, and Analytics teams to establish governance standards for data quality, consistency, and integrity.
• Ensure alignment of measurement frameworks and data structures across global markets and digital platforms.
• Collaborate with Digital Operations, Marketing, and Market teams to embed insights into planning and execution.
• Foster a culture of data-informed decision-making across the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field.
• 6+ years of experience in digital analytics, marketing analytics, business intelligence, or digital insights roles within a large, matrixed organization.
• Strong experience with digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Experience building dashboards and reporting systems using Power BI, Tableau, or equivalent tools.
• Strong understanding of digital ecosystems including web, CRM, social, SEO, paid media, and customer experience analytics.
• Familiarity with CMS, CRM, DAM, PIM, and AI-enabled marketing platforms from an analytics perspective.
• Experience supporting or defining digital data layer / tagging / tracking strategies in partnership with Technology teams.
• Experience designing self-service analytics, insight discovery systems, or AI-enabled reporting experiences.
• Experience with social listening, brand monitoring, or competitive intelligence tools.
• Proven ability to translate complex data into clear business insights and executive-level storytelling.
• Strong collaboration and stakeholder management skills across Marketing, Technology, Data, and global market teams.
• Experience designing KPI frameworks for enterprise-level digital ecosystems.
• Knowledge of experimentation and A/B testing methodologies.