Sr. Digital Marketing Strategist

About the role

Join Outcast, a strategic communications agency trusted by high-growth startups and established technology brands to define categories, influence markets, and build reputations that last. As a Senior Digital Marketing Strategist, you will develop and execute cross-channel digital marketing strategies that align with client objectives, spanning social, paid, influencer, content, and emerging platforms.

Responsibilities

• Develop and execute cross-channel digital marketing strategies that align with client objectives, spanning social, paid, influencer, content, and emerging platforms.
• Partner closely with clients to understand business goals, audiences, and competitive landscapes, ensuring strategies are tailored to drive measurable outcomes.
• Collaborate with creative, paid media, analytics, and influencer teams to design and execute cohesive campaigns.
• Translate data, insights, and learnings into recommendations for optimizing campaigns and improving performance.
• Support new business efforts by contributing to pitches, developing strategy slides, and articulating the agency’s digital approach and value proposition.
• Stay current on digital trends, platform updates, and best practices to proactively bring forward innovative ideas.
• Monitor key performance metrics and provide clear reporting and insights to internal teams and clients.
• Build strong client relationships by communicating clearly, managing expectations, and delivering strategies that earn trust and drive results.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field; relevant certifications (Google Ads, Meta, HubSpot, etc.) a plus.
• 7–10 years of experience in digital marketing, with a proven record of developing and implementing successful multi-channel strategies.
• Strong analytical skills and experience with data visualization and reporting tools (e.g., Google Analytics, Data Studio).
• Excellent communication and presentation skills, with the ability to make complex strategies simple and actionable.
• A growth-minded, collaborative attitude and passion for helping clients and colleagues succeed.
• Willingness to work two days a week from one of our office hubs (San Francisco or New York).

Qualifications

• Proven track record of success in digital marketing, with a focus on strategy development and execution.
• Experience working with diverse client portfolios and a deep understanding of their unique needs and goals.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong interpersonal and teamwork skills, with the ability to collaborate effectively with cross-functional teams.
• Passion for staying current with industry trends and continuously learning new digital marketing techniques.

Skills

• Strategic thinking and problem-solving skills.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau, etc.).
• Ability to present complex strategies in a clear and compelling manner.

Benefits

• Competitive compensation package, including:
• Annuity salary range of $90,000 - $140,000 DOE
• 401k with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Unlimited vacation
• 11 paid holidays plus a paid end-of-year office closure
• Paid short-term disability and extensive parental leave benefits
• Cell phone reimbursement

Pay

• Annuity salary range of $90,000 - $140,000 DOE

Schedule

• Hybrid