Sr. Marketing Strategist

Position Summary

The Senior Marketing Strategist develops and executes end-to-end, data-driven marketing strategies that align customer experiences with business objectives. This role leads journey mapping, advanced segmentation, and personalized omni-channel campaign execution across digital, traditional, and marketing automation platforms. The Senior Marketing Strategist partners with Product, Sales, Digital Experience, Compliance, IT, and external OEMs, dealers, and agencies to ensure strategic alignment and technical feasibility.

Responsibilities

• Create detailed journey maps in Figma to align UX standards with business goals
• Implement incentive offer strategies in conjunction with manufacturers (OEMs)
• Maintain relationships with brand partners and external agencies to ensure messaging consistency
• Design and execute integrated campaigns across digital (SEO, SEM, Social), traditional (Direct Mail), and automated channels (Email, SMS, In-App) via Salesforce Marketing Cloud
• Develop advanced targeting strategies using account data, intent signals, and dynamic content to deliver intuitive, personalized user experiences
• Conduct rigorous A/B and multivariate testing to refine messaging, CTAs, and channel mix
• Lead optimization roadmaps to improve ROI and KPIs
• Partner with Product, Digital Experience, Sales, Compliance, and IT to define target audiences and ensure campaign technical feasibility
• Analyze complex campaign data and performance dashboards. Translate insights into executive-level presentations for senior management
• Lead marketing delivery using Agile methodologies and tools like Jira/Monday to ensure on-time execution and continuous program improvement

Required Experience

• Minimum of five (5) years of experience as a Marketing Strategist, Marketing Manager, or similar role with demonstrated responsibility for developing and executing data-driven, customer-centric marketing strategies across multiple channels
• Proven experience in a highly regulated environment (Automotive Finance, Financial Services, or Insurance preferred) with knowledge of auto loans and lease maturity
• Proficient using CRM platforms (Salesforce Marketing Cloud), digital marketing analytics, and expertise in Figma for creation of presentations and mapping out the customer journey
• Demonstrated track record of owning campaigns across email, direct mail and digital platforms that drive measurable growth
• Experience designing and executing multivariate optimization of roadmaps
• Certified in Google SEO and Email Marketing
• Bachelor’s degree in marketing, Business Administration, or related field or equivalent professional experience

Education

• Preferred: Deep understanding of how CRM, marketing automation (SFMC), and data platforms integrate to trigger real-time, behavior-based customer communications
• Experience leading marketing initiatives using Agile methodologies to plan, manage and execute
• Leverage qualitative and quantitative customer research tools (e.g., SurveyMonkey, Maze, UXtweak) to inform journey design, messaging, and optimization decisions
• Marketing experience in Automotive Finance, Healthacre, Financial Services, or Insurance preferred

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule

8 am – 5 pm / Monday – Friday

Candidates Must Possess Authorization to Work in the United States

This position is subject to U.S. immigration requirements. Applicants must be authorized to work in the United States to be eligible for this position.

EEO Statement

Stellantis Financial Services, Inc. is an equal opportunity employer and is committed to providing its employees with an environment that is free of harassment, discrimination, and intimidation. It is the policy of SFS to comply with all applicable employment laws and regulations and to provide equal opportunity for all qualified persons and to not discriminate against any employee or applicant for employment because of race, color, religion, sex, age, national origin, disability, pregnancy, sexual orientation, veteran status, gender identity or expression, change of sex, and/or transgender status or any protected status.