Sr. Brand Marketing Strategist
Toptal · NAMER · 5 days ago
RemoteRemoteMarketingContract
What You'll Do
- Lead brand positioning and go-to-market strategy development for new products, markets, or brand relaunches
- Define brand narrative, messaging architecture, and communications strategy across channels
- Act as the senior strategic lead on client engagements, often within compressed timelines (e.g., 2–4 week strategy sprints)
- Guide and align cross-functional teams (creative, growth, communications) around a unified brand strategy
- Advisory on brand consistency, positioning risk, and competitive differentiation
- Present strategic recommendations directly to client leadership and senior stakeholders
- Oversee account-level strategy and communications direction for complex, multi-stakeholder engagements
What You Bring
- Extensive, expert-level experience in brand strategy, brand marketing, or communications strategy
- Track record leading brand positioning or GTM strategy for recognizable brands or complex organizations
- Experience operating as a senior strategic lead or account director in an agency or consulting context
- Strong executive presence and the ability to present and defend strategic recommendations to senior stakeholders
- Ability to move quickly from discovery to a clear strategic deliverable under tight timelines
- Comfort leading and aligning cross-functional teams without direct authority
Nice to Have
- Industry-specific experience matching the client vertical (industrial/B2B, consumer hardware, financial services)
- International market experience for clients operating outside the US
- Experience with recurring or renewing strategic engagements for the same client